Beliefs and ideologies on the one hand, and goals and motivations on the other, are inextricably linked. People’s beliefs and ideologies shape what goals they value and what they do to pursue them. In turn, people’s fundamental motivations cause them to gravitate toward particular beliefs and ideologies. This chapter describes our efforts to unpack these bidirectional links, particularly in the domains of politics and religion. Broadly, we highlight how these links generally cause beliefs and behaviors to be aligned, but we end by considering newer research highlighting instances where beliefs and behaviors become, at least on the surface, inconsistent. We discuss implications for theories about attitude-behavior relations and about cognitive consistency.
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