The fashion business in Indonesia continues to grow, including leather-based fashion that has become a distinctive characteristic of Garut City. One of the local fashion businesses is Astiga Leather, which faces intense competition and therefore needs a unique promotional strategy. This study aims to examine the promotion of leather products through the Astiga edu vacation event. The research uses a qualitative method with a case study approach and a constructivist paradigm, The research subjects were determined using purposive sampling. Data were collected through observation, interviews, documentation, and literature study. The results show that Astiga Leather’s promotional activities include active engagement on social media, participation in fashion shows, offering discounts, and organizing the Astiga edu vacation event. The event is promoted through direct offers, collaborations with travel agents and educational businesses, exhibitions, and brochure distribution. The main promotional medium used is Instagram, supported by Facebook, TikTok, and the company’s website. The challenges encountered include promoting the event effectively, aligning educational materials with consumer characteristics, and technical barriers such as language differences and venue constraints. The Astiga edu vacation program aims to provide education about leather craftsmanship, turn consumers into product promoters, deliver a unique promotional experience, and increase the sales of Astiga Leather products. Keywords : Marketing Communication; Media Promotion; Astiga Edu Vacation; Leather Jacket.

The rapid development of digital audio platforms has challenged conventional radio broadcasting. Previous studies have largely examined radio and podcasts separately. This study addresses this gap by examining how Motion Radio utilizes podcasts as a strategy for disseminating information in the digital era. This research adopts a qualitative case study approach. Data were collected through in-depth interviews with key informants, direct observation, and documentation of podcast content and production practices at Motion Radio. The unit of analysis includes content curation, production processes, and distribution strategies of radio-based podcasts. Data analysis was conducted using an interactive model comprising data reduction, data display, and conclusion drawing. The findings indicate that Motion Radio strategically curates selected on-air broadcast content, particularly informative and educational programs, into podcast formats to overcome the temporal limitations of radio broadcasting. Podcast production is integrated with live radio programming, enabling efficient content repurposing, although it remains constrained by limited human resources. Podcasts are positioned not merely as broadcast archives but as digital information channels aimed at expanding audience reach beyond conventional radio listeners. In conclusion, the integration of radio broadcasting and podcasting demonstrates a functional transformation of radio within the digital audio ecosystem. This study contributes theoretically by strengthening discussions on media convergence and platformization in audio communication, and practically by providing insights for the radio industry in formulating sustainable digital strategies. Future research is recommended to conduct comparative studies across radio stations, quantitative analyses of podcast content, and audience behavior research in digital audio consumption.

Gili Trawangan, a small island tourism destination in North Lombok, Indonesia, faces high vulnerability to hydrometeorological hazards, such as tidal flooding, coastal erosion, and storm surges. In this context, risk communication is critical in disaster mitigation, particularly with the increasing use of digital communication channels. This study examines how hydrometeorological disaster risk communication is implemented across three stages: anticipatory, crisis, and learning, using the Crisis and Emergency Risk Communication (CERC) framework. This research adopts a qualitative descriptive approach. Data was collected through in-depth interviews with key stakeholders, including local government officials (BPBD), civil society organizations, tourism business actors, community leaders, residents, and tourists. Empirical findings were analyzed using the six core principles of CERC (be first, be right, be credible, express empathy, promote action, and show respect) to assess the effectiveness of digital risk communication. The findings indicated that risk communication in Gili Trawangan remains fragmented and uneven across stages. Digital channels support rapid information dissemination during the anticipatory and crisis stages, but they remain limited in inclusivity and multilingual accessibility, particularly for tourists and temporary populations. In the learning stage, the absence of institutionalized digital evaluation mechanisms constrains continuous improvement. This study suggested integrated and inclusive digital risk communication to enhance disaster resilience and support sustainable tourism in small island destinations.

This study aims to explore students’ motives, communication experiences, and behavioral changes in Instagram use as an educational communication medium. It employs a qualitative method with Alfred Schutz’s phenomenological approach, which emphasizes the subjective meaning of social action based on the structure of action motives: because motives and in-order-to motives. Data were collected through in-depth interviews and observations involving 20 university students in Bandung City who actively used Instagram for educational purposes. Data analysis was conducted through Schutz’s phenomenological stages combined with Braun and Clarke’s thematic analysis, including open coding, subtheme categorization, and the reflective and iterative construction of meaning-based themes. The findings indicated that Instagram use is shaped by ‘because motives’ rooted in prior academic experiences, such as difficulties in understanding classroom materials and a preference for visual content, and ‘in-order-to motives’ oriented toward future goals, including sharing educational values, building continuous learning, and promoting social change. The study also identified positive communication experiences through intersubjectivity and collaborative learning, alongside negative experiences that stimulate self-reflection, emotional literacy, and adaptation to digital communication ethics. Theoretically, this study extends the application of Schutz’s phenomenology within the field of digital educational communication. Practically, it strengthens digital literacy and optimizes Instagram as a meaningful learning space in higher education.

As the cultural and tourism center of Bali, Denpasar faces tensions between the economic interests of the tourism industry and the moral obligation to uphold socio-religious values rooted in Balinese Hindu culture. Previous studies have tended to emphasize regulatory aspects or the impacts of alcohol advertising from utilitarian and public health perspectives, while research that explicitly situates Kantian ethics within the context of culturally grounded public spaces remains limited. This study aimed to analyze the practice of alcohol advertising in public spaces in Denpasar City from the perspective of Immanuel Kant’s deontological ethics and to examine its implications for Balinese local cultural values as well as the existing advertising regulatory framework. The research employed a qualitative method, with in-depth interviews, field observations, and policy document analyses as data collection techniques. The informants were policymakers, representatives of the advertising industry, cultural experts, academics, legal practitioners, graphic designers, traditional community leaders, and tourism business actors. The findings indicated that the majority of stakeholders perceive alcohol advertising in public spaces as unethical because it conflicts with prevailing moral values, cultural norms, and regulatory provisions, although younger generations demonstrate limited tolerance under certain conditions. Theoretically, this study contributes by extending the application of Kantian deontological ethics within communication studies and culturally grounded advertising ethics. From a policy perspective, it recommends strengthening advertising regulations and ethical codes that are responsive to Balinese cultural values

Social media has become the primary space of digital marketing communication that allows brands to build more targeted relationships with consumers. One of the innovations developed by Instagram is the Broadcast Channel, which is a one-way communication channel that provides access to exclusive information to audiences who consciously choose to join. However, academic studies on the role of one-way digital communication in building consumer loyalty are still relatively limited. This study aims to analyze the use of Instagram Broadcast Channel as a digital marketing communication medium in building consumer loyalty in the Alln Knitwear online shop. This research uses a qualitative method with a case study approach through in-depth interviews, observations, and documentation. The results of the study show that Broadcast Channels are used to convey product information directly, involve consumers in product selection through a co-creation mechanism, and provide special offers that strengthen consumers' sense of belonging, trust, and emotional closeness to the brand. The novelty of this study lies in the finding that one-way digital marketing communication voluntarily chosen by consumers can serve as a relational mechanism in building loyalty. Theoretically, this study emphasizes the position of one-way communication as an alternative to shaping consumer loyalty in the study of digital marketing communication, which has so far emphasized dialogical communication. Practically, the findings of this study provide a reference for business people in optimizing social media features efficiently to retain consumers in the digital marketing era.

This research analyzes the media discourse construction regarding the rejection of the free nutritious meal program (MBG) policy by Papuan students through the Critical Discourse Analysis (CDA) approach using Teun A. Van Dijk's social cognition model. The focus of the research is directed toward a news article from Tempo.co titled "Thousands of Students in Papua Pegunungan Protest against Free Nutritious Meals" published on February 17, 2025. It aims to analyze the text structure, social cognition, and social context in the Tempo.co news coverage regarding the rejection of the free nutritious meal policy by Papuan students. This research uses a qualitative method with a critical discourse analysis approach developed by Teun A. Van Dijk, often known as the social cognition model. The research results show that Tempo.co's reporting not only describes the demonstrations but also reproduces the power relations between the central government and the Papuan people. At the textual level, the news places the legitimacy of the MBG policy as the main framework before presenting the reasons for rejection, while security-themed lexical choices, such as "preventing riots," "dispersing crowds," and "tear gas," frame the students' actions as a threat to public order. At the level of social cognition, it is evident that journalists prioritize official sources and policy explanations, resulting in limited space for students' structural reasons regarding educational and health disparities. At the level of social context, the construction of news discourse is closely related to the political dynamics of Papua and the tendency of national media to adopt a central perspective. The integration of the three levels of analysis reveals that media representation tends to affirm state hegemony, marginalize local voices, and normalize the actions of the authorities as part of restoring order.

Roadways are not merely functional spaces for vehicular movement but also complex arenas of social communication. In the city of Bandung, road users' diverse social and cultural backgrounds increase the potential for misinterpretations of nonverbal communication, often escalating into verbal and even physical conflicts. This study aims to analyze the factors influencing shifts in road users' perceptions, the mechanisms behind nonverbal communication failures, and the role of emotional control in mitigating traffic conflicts. This research uses a qualitative approach, participatory observation, and document analysis methods. Observations were conducted at several strategic locations in Bandung, such as the Dago, Setiabudi, and Buah Batu areas, to capture the nonverbal behaviors of road users authentically. The findings reveal that situational pressures, biases from past experiences, and emotional states of road users trigger perception shifts. Communication failures occur through misinterpretations of nonverbal symbols, weak emotional control, and conflict escalation. Emotional control is key to restraining aggressive responses and minimizing misunderstandings. This study concludes by emphasizing the importance of integrating emotional education into traffic safety campaigns. By strengthening emotional awareness and symbol comprehension, it is hoped that a safer, more harmonious, and humanistic traffic culture will be cultivated in Bandung.

This study analyzes the news coverage of President Joko Widodo’s official visit to IKN (Ibu Kota Nusantara), accompanied by influencers on July 28, 2024. This topic gained significant attention in numerous mass media. The researcher conducted a quantitative content analysis of 87 news articles from 10 national online news portals. News portals, news slant, and news sources are the variables to determine the most dominant news frame by referring to the five generic news frames by Semetko and Valkenburg, as an analysis framework. Findings reveal significant differences between news portals and news slant, as well as between news portals and news sources. Each confirmed by the Fisher-Freeman-Halton Exact Test (p <.001), indicating that each online news portal follows a distinct pattern in presenting news slant and selecting news sources to be quoted in its reporting. MANOVA results show that there are several media effects on five generic news frames. Especially on the conflict frame, recorded a significant effect from the three independent variables: news portal (p = .006), news sources (p = .001), and news slant (p = .001). Meanwhile, the responsibility frame was more affected by the news portal variable. The human-interest frame (p = .001) and the morality frame (p = .021) were more frequently observed in news articles that cited news sources from intellectuals and NGOs. However, the economic consequences frame was not significantly affected by the three variables in our analysis. This indicates that the economic aspects were not the main focus in the news. This finding confirms that the media tends to emphasize conflict in reporting on this issue.

The high number of sexual violence cases against women in Indonesia remains alarming, with a recent surge in gender-based cyber violence that exploits victims through sexual content. This phenomenon prompted the author to investigate how the Instagram account @perempuanberkisah manages public narratives and responses from netizens toward stories shared by women victims of sextortion. The main objective of this research is to analyze the sentiment and discourse dynamics generated in the comment sections of this platform. Employing a qualitative approach with a case study design, the study selected three sextortion-related posts from @perempuanberkisah during 2023. Sentiment analysis was also conducted to categorize the direction of netizen comments into positive, negative, and neutral. The findings reveal that neutral sentiments dominate the discussions, surpassing positive and negative sentiments across all three posts. This suggests that while @perempuanberkisah serves as a platform for raising awareness and empowering victims, netizen engagement tends to remain cautious and reflective rather than explicitly supportive or oppositional. Theoretically, this study enriches feminist perspectives on digital activism and online narrative management. Practically, it highlights the importance of safe online spaces for survivors. Future research is encouraged to explore similar issues using additional theoretical frameworks and comparative platforms.