The digital transformation of the tourism industry presents both significant opportunities and complex challenges for companies seeking to enhance competitiveness. This study explores the role of organizational culture in shaping how tourism firms adopt and implement digital innovation. A conceptual framework is proposed, grounded in the Competing Values Framework (CVF), which categorizes organizational cultures into Clan, Adhocracy, Market, and Hierarchy types. The framework highlights how these cultural dimensions affect the integration of digital tools, market adaptability, and organizational performance. Drawing on a theoretical synthesis of the literature on culture and innovation in tourism, the study conducts an exploratory analysis of ten tourism companies. The findings suggest that organizational culture is a key enabler of digital transformation, although the small sample prevents statistical generalization. Companies with adhocracy-oriented cultures showed the highest digitalization scores, while hierarchical cultures lagged behind. Moreover, people-oriented leadership emerged as a positive moderator of digital innovation adoption, whereas task-oriented leadership had no significant influence. These preliminary results underscore the importance of aligning culture and leadership style with digital transformation goals. The paper offers both theoretical contributions and practical implications by linking cultural attributes with technology-driven strategic development. For tourism managers, understanding these dynamics can inform more effective digital strategies. The study also opens new avenues for future empirical research to validate and refine the proposed model across broader samples and diverse tourism contexts. Overall, it provides a foundation for further inquiry into how organizational culture and leadership styles can support digital modernization in tourism.

This paper examines various research methods used in the study of resilience in tourism across European Union (EU) Member States. To this end, several relevant literature articles were reviewed. In the theoretical research process, particular attention was paid to the research methods employed by researchers to analyze resilience in tourism, the indicators used, and the results obtained. The article aims to present a concise overview of the most commonly used research methods for analyzing tourism resilience in EU Member States, focusing on two major crises that severely impacted these economies: the financial and economic crisis (2008–2010) and the crisis triggered by the COVID-19 pandemic (2020–2022). The research proposes a set of indicators, constructible from Eurostat data, for future analyses using multiple linear regression techniques and offers a modest methodological proposal for further studies to explore the role of key factors contributing to tourism resilience within EU countries.

The increasing emphasis on sustainability in global business ecosystems has transformed environmental responsibility from an ethical obligation to a strategic imperative. In the MICE (Meetings, Incentives, Conferences and Exhibitions) industry, eco-friendly food is crucial in reducing environmental impact and improving long-term competitiveness. However, the Indonesian MICE sector faces major challenges in implementing structured sustainability strategies, especially in food procurement and waste management. The lack of a standardized decision-making framework limits the industry's ability to optimize its sustainability efforts and creates a research gap in identifying the most impactful green food initiatives. Data was collected from 50 individual members of the Indonesian Event Association (IVENDO) representing event consulting, event management, hospitality and exhibition organization, as well as from three medium-sized companies affiliated with IVENDO and operating in the MICE sector. The results show that local and organic sourcing (LOS) is the highest priority (0.206), followed by storage optimization (SO) (0.138), sustainable packaging (SP) (0.129) and energy-efficient operations (EEO) (0.100). These results highlight the industry's preference for local partnerships, efficient food storage management and environmentally friendly operational concepts. While the study provides a structured approach to green food optimization, the focus on Indonesia and the limited sample size limit its applicability on a broader scale. However, the findings serve as a foundation for future research to expand datasets and explore blockchain-enabled supply chain transparency to ultimately improve sustainability and operational efficiency in the Indonesian MICE industry while strengthening its global impact.

In the faced-paced world of the 21st century, with unique new inventions around every corner in the hospitality industry, something always must stand out, be different, be an eye-catcher. Words like branding and brand equity are important - what makes something the way it truly is, what draws customers to a particular place or product, especially after the pandemic that has changed the entire industry. To explore these concepts in depth, a quantitative study was conducted, a survey to be precise, and the results that emerged are quite captivating. With just one name in mind (the brand name), potential customers were able to visualize what a hotel looks like, what the atmosphere is like and how they would feel if they stayed at that particular hotel. Branding and brand equity are very important in the hospitality industry as they influence staff opinion, brand loyalty and willingness to pay more for a particular hotel brand, thus increasing sales and therefore profits. A strong brand can set a hotel apart from its competitors, encourage customer loyalty and create a sense of trust among customers. To gain a competitive advantage, hotels in the Romanian market need to use branding and brand equity to their advantage.

In the competitive business world, employee turnover has been a pressing issue facing organisations around the world. The study sought to investigate the influence on turnover in the housekeeping department of some selected hotels in Bolgatanga municipality. A descriptive survey design was used. The population of the study comprised 200 employees from the housekeeping department of five hotels in Bolgatanga Municipality. The study used purposive and simple random sampling to select 100 housekeeping employees and 40 hotel management employees. The main instrument used in this study was the questionnaire. Descriptive statistics such as mean and standard deviation were used to summarise the data. The study revealed high employee turnover in the housekeeping department of hotels in Bolgatanga municipality. It was revealed that 3-4 employees leave the housekeeping department of the sampled hotels in Bolgatanga Municipality every year. The results show that employees' expectations are a major determinant of turnover in the housekeeping department of hotels in Bolgatanga municipality. The study revealed that employee expectations have a significant influence on employee turnover in the housekeeping department (p<0.01). It was concluded that improving the employee benefit package, paying employees more and providing more flexible working hours would solve the problem of employee turnover in the housekeeping department of the hotels. It was recommended that hotel industry management should endeavour to use the interview as a tool during the hiring process to understand the job expectations of employees and that the qualified candidates whose job expectations can be met by the hotel should be hired.

This study examines the role of motivational factors in the selection of India as a travel destination, using Herzberg’s two-factor theory of motivation (Hygiene-Motivation model) as a theoretical foundation. By examining how stereotypes about India influence tourists' decision making, this study categorises motivational factors into hygiene and motivation categories and examines their influence on destination choice. A survey conducted at the Romanian Tourism Fair in February 2019 with 729 participants forms the basis for this analysis. Structural equation modelling (SEM) was applied to assess the relationships between these factors. The study reveals two main types of factors that influence tourists: Hygiene factors (e.g. accessibility, comfort, food and overall quality of services) and motivational factors (e.g. cultural richness, scenic beauty and local traditions). The study shows that stereotypes about India play a crucial role in shaping tourists’ priorities — those who have negative stereotypes are more likely to focus on hygiene factors, such as ensuring that basic service expectations are met. In addition, while motivational factors still play an important role, elements such as natural beauty and cultural experiences take centre stage in the travel decision.

In recent years, the number of initiatives dealing with climate change has increased significantly as human activity releases more and more greenhouse gases into the environment. There is no doubt that the effects of these emissions are numerous and increasingly alarming. Against this background, this paper assumes that climate change requires the engagement of various groups of stakeholders. This engagement is referred to in this paper as ecosystem cooperation for climate action. A feature of ecosystem cooperation is the potential to create a multistakeholder network of new partnerships that can generate innovative solutions to climate change problems. This paper argues that ecosystem collaboration is particularly important for both preventing and responding to climate change. Following a theoretical explanation of the concept of ecosystem collaboration, a case study on climate change and sustainability is presented. This case study highlights best practise examples within a European project entitled “Innovation Laboratories for Climate Actions” (ILCA). Through a consortium of six universities and three research institutes from different European countries, the ILCA project aimed to engage multiple stakeholders in national, regional and local ecosystems to develop innovative solutions to tackle climate change. The project brought together businesses, public administrations, civil society and academia from each country. The findings of this paper emphasise the importance of the ILCA project in tackling climate change through ecosystem collaboration and the establishment of a ‘Climate Innovation Lab’ at the Stefan cel Mare” University in Suceava. Such a lab brings together experts from different fields such as economics, engineering and medicine to find innovative solutions to climate problems. We also emphasise the active role of innovation in helping tourism businesses to adapt to climate change. Innovation and collaboration are crucial to fostering a cooperative environment in relation to climate change mitigation.

Recognizing the importance of continuity in education, it was deemed necessary to carry out a study whose main objective is to identify the factors that lead to the intention to drop out in order to formulate effective strategies to combat this phenomenon. Early school dropout has negative consequences both for individual development and for social and economic progress. Therefore, this paper aims to contribute to the understanding and prevention of this phenomenon through a rigorous analysis of its determinants. In this context, eight relevant dependent variables have been identified in the literature that are believed to play a significant role in the intention to drop out of school. These variables include factors such as school absenteeism, alcohol or substance abuse, attitude, awareness, family, family supervision, school environment and school rules. The analysis used in the study examines these significant variables through structural equation modeling (SEM). SmartPLS software was used to conduct this analysis, which allows the use of Partial Least Squares SEM (PLS-SEM) and Bootstrapping modeling techniques. The data used for this research was collected using a well-structured questionnaire consisting of 28 questions aimed at capturing students' perceptions and experiences of school and the factors that might contribute to their intention to drop out of school. A total of 669 respondents completed the questionnaire, providing a solid database for analysis.