Purpose: The study was set to examine the relationship between family business and succession planning in hotel and hospitality sector in Uganda, focusing on White Horse Inn Kabale as a case study. The study explored the strategies employed by leaders in family businesses for effective succession planning. Materials and Methods: The study used a mixed research design with quantitative and qualitative approaches to obtain in-depth information about family business and succession planning strategies in Uganda. Out of 150, a sample size of 108 (including 93 quantitative and 15 qualitative) was selected from different staff of White Horse Inn Kabale as the established family enterprise selected for the study (Krejcie & Morgan, 1970). The tools used for data collection were questionnaires, an interview guide, and documentary checklist. Data was collected from the managerial and non-managerial staff of the White Horse Inn Kabale. Findings: The Pearson correlation coefficient r=.618, P<0.05 indicates that there is a positive significant correlation coefficient between family business and succession planning. The model summary findings presents that Family Business, β=.618, t=7.666, p<.005. This meant that a unit change in family business would lead to an increase in succession planning in White Horse Inn Kabale. The study findings reveals that the relationship between Family Business and Succession Planning was statistically significant, F=58.775, P<0.05. This means that succession planning in a family business is a crucial process that ensures the long-term sustainability and success of the company. The results from regression model summary explain that family business caused a variation of 38.2% in succession planning. This indicates that succession planning in a family business is a crucial process that ensures the long-term sustainability and success. This therefore means that other factors not studied in this research contribute 61.8% of the succession planning. Implications to Theory, Practice and Policy: The study recommends that family business should formally document succession plans as an integral component of the business strategy, irrespective of the intentions regarding succession. Furthermore, fostering open and adaptable communication that promotes participatory decision-making is strongly recommended. A clear process for identifying essential competencies, along with a competency catalog, should be established to provide a solid foundation for business owners to evaluate potential successors, pinpoint competency deficiencies, and devise suitable plans for their development.

Purpose: The aim of the study was to assess the influence of social media marketing on customer loyalty in luxury hotels in Kenya. Materials and Methods: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study found that effective social media strategies, such as engaging content and personalized interactions, foster a strong emotional connection between luxury hotels and their guests. This emotional engagement, often cultivated through visually appealing posts and authentic storytelling, enhances brand perception and trust, leading to increased customer loyalty. Furthermore, user-generated content and reviews shared on social platforms contribute to a sense of community among customers, reinforcing their loyalty to the brand. Overall, luxury hotels that leverage social media marketing not only attract new customers but also cultivate a loyal clientele that feels valued and connected to the brand's identity. Implications to Theory, Practice and Policy: Relationship marketing theory, social exchange theory and brand loyalty theory may be used to anchor future studies on assessing influence of social media marketing on customer loyalty in luxury hotels in Kenya. Luxury hotels should prioritize developing personalized marketing strategies that leverage data analytics to understand customer preferences. As hotels utilize data for personalized marketing, clear policies regarding data privacy and security must be established.

Purpose: The aim of the study was to assess the impact of sustainable tourism practices on tourist satisfaction in ecotourism destinations in South Africa. Materials and Methods: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study found that tourists increasingly prefer destinations that implement eco-friendly practices, such as waste management, conservation efforts, and the use of renewable resources, as these contribute to a positive perception of the destination. Furthermore, sustainable tourism fosters a sense of community involvement, allowing tourists to interact with local cultures and contribute to the economy, which in turn increases their overall satisfaction. Research also highlights that tourists who participate in activities aligned with sustainability such as wildlife conservation or cultural workshops report higher levels of satisfaction, driven by meaningful and unique experiences. Overall, sustainable practices not only enhance the ecological integrity of ecotourism destinations but also elevate the quality of tourist experiences, leading to greater satisfaction and repeat visits. Implications to Theory, Practice and Policy: Social exchange theory (SET), expectancy-disconfirmation theory and theory of planned behavior may be used to anchor future studies on assessing impact of sustainable tourism practices on tourist satisfaction in ecotourism destinations in South Africa. Tourism operators should develop and implement training programs focused on sustainable practices for all stakeholders involved in ecotourism. Governments and policymakers should develop and enforce regulations that support sustainable tourism practices within ecotourism destinations.

Purpose: Cloud technology has significantly transformed modern business operations, particularly within the hospitality industry, by offering scalable, cost-effective, and flexible computing solutions. This paradigm shift has democratized access to advanced tools and services, thereby enhancing operational efficiency and competitive capability for entrepreneurs. This integrative paper examines the impact of cloud computing on entrepreneurship within the hospitality sector, focusing on operational efficiency, cost structures, scalability, and innovation. Materials and Methods: By employing the Resource-Based View (RBV) and Innovation Diffusion Theory (IDT), this integrative study provides a framework for understanding how cloud technology enhances competitive advantage and adoption patterns. Findings: Through a comprehensive review of literature and case studies, this study identifies and addresses critical research gaps, including the limited empirical evidence on the long-term effects of cloud technology on business growth, sustainability, and competitive advantage. It also highlights the need for further exploration of regional differences in cloud technology adoption, particularly in emerging markets, and underscores the insufficient exploration of security and privacy concerns, advocating for more detailed research on cloud security models. Moreover, the study seeks to bridge gaps in understanding how cloud technology drives innovation in service delivery and customer experience. Implications to Theory, Practice and Policy: Policy contributions from this study include recommending targeted guidelines for secure cloud adoption, strategies for addressing regional disparities in cloud technology implementation, and policy frameworks that support innovation while safeguarding data privacy. Recommendations for entrepreneurs include strategically adopting cloud solutions, investing in staff training, and continuously monitoring cloud-related expenses. This study ultimately contributes to a nuanced understanding of cloud technology’s role in shaping entrepreneurial practices and policies within the hospitality sector.

Purpose: The aim of the study was to assess the impact of employee training programs on service performance in restaurants. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study indicated that trained employees are more adept at handling customer complaints and special requests, leading to a more seamless dining experience. Moreover, training fosters a sense of confidence and motivation among staff, reducing turnover rates and promoting a more consistent service quality. Effective training programs also contribute to higher operational standards, ensuring that health, safety, and hygiene regulations are meticulously followed. Consequently, restaurants that invest in comprehensive training programs for their employees often experience increased customer loyalty, positive reviews, and overall better financial performance. Implications to Theory, Practice and Policy: Human capital theory, resource-based view (RBV) and social learning theory may be used to anchor future studies on assessing impact of employee training programs on service performance in restaurants. Restaurants should adopt a culture of continuous training rather than one-time initiatives. Local governments and industry bodies should develop policies that incentivize restaurants to invest in employee training. This could include tax breaks or grants for establishments that demonstrate commitment to staff development.

Purpose: The aim of the study was to assess the impact of service quality on customer satisfaction in boutique hotels. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study revealed that high-quality service significantly enhances customer satisfaction, leading to increased loyalty and repeat patronage. Key dimensions of service quality, such as responsiveness, reliability, assurance, empathy, and tangibles, play crucial roles in shaping guests' perceptions. For instance, personalized attention and unique, aesthetically pleasing environments typical of boutique hotels contribute positively to the overall guest experience. Additionally, well-trained, courteous staff and prompt service responses further elevate satisfaction levels. The intimate and distinctive atmosphere of boutique hotels allows for tailored experiences, which are highly valued by guests seeking exclusivity and comfort. Ultimately, superior service quality not only meets but often exceeds guest expectations, fostering a strong emotional connection and ensuring that customers are not only satisfied but also likely to advocate for the hotel through positive word-of-mouth and online reviews. This relationship underscores the necessity for boutique hotels to continually invest in service quality improvements to sustain and enhance customer satisfaction in a competitive market. Implications to Theory, Practice and Policy: Servqual model, expectation-confirmation theory (ECT) and Herzberg’s two-factor theory may be used to anchor future studies on assessing the impact of service quality on customer satisfaction in boutique hotels. Boutique hotels should prioritize ongoing training programs that focus on key service quality dimensions, such as responsiveness and empathy. Policymakers should work with industry stakeholders to establish clear service quality standards specific to boutique hotels.

Purpose: The aim of the study was to assess the influence of hotel design on guest experience and satisfaction in Kenya. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low-cost advantage as compared to field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study indicated that aesthetic appeal, functionality, and comfort of hotel interiors significantly contribute to guest satisfaction. Elements such as room layout, furniture design, lighting, and color schemes can create a welcoming and relaxing atmosphere, enhancing the perceived quality of the stay. Additionally, common areas like lobbies, restaurants, and recreational facilities also impact guests' first impressions and ongoing experiences. The design must cater to diverse guest needs, offering both communal and private spaces that facilitate social interactions and personal relaxation. Moreover, incorporating local culture and unique design elements can provide a memorable and authentic experience, further boosting guest satisfaction. Sustainable and eco-friendly design practices are increasingly valued by guests, reflecting their growing environmental consciousness. Overall, a well-thought-out hotel design can significantly enhance guest experience, leading to higher satisfaction, repeat visits, and positive reviews, which are vital for the hotel's success in a competitive market. Implications to Theory, Practice and Policy: Environmental psychology theory, services cape theory and expectancy-disconfirmation theory may be used to anchor future studies on assessing the influence of hotel design on guest experience and satisfaction in Kenya. Hotels should prioritize investing in visually appealing and unique design elements, especially in common areas like lobbies. Policymakers should encourage and incentivize sustainable design practices in the hospitality industry.

Purpose: The aim of the study was to assess the role of sustainable practices on hotel brand loyalty in the United States. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study indicated that eco-friendly initiatives and responsible business practices not only appeal to environmentally conscious travelers but also enhance the overall reputation of hotels. By implementing sustainable practices such as energy conservation, waste reduction, and sourcing local, organic products, hotels can differentiate themselves in a competitive market. Guests are increasingly prioritizing sustainability in their travel choices, and hotels that demonstrate a genuine commitment to environmental stewardship are more likely to build stronger, long-term relationships with their customers. Additionally, sustainable practices contribute to a positive guest experience, further reinforcing brand loyalty. The perception of a hotel as a responsible and ethical entity can lead to repeat business and positive word-of-mouth recommendations, as customers are more likely to support brands that align with their values. Ultimately, sustainable practices not only benefit the environment but also serve as a strategic advantage for hotels aiming to cultivate loyal and satisfied guests. Implications to Theory, Practice and Policy: Theory of planned behavior (TPB), stakeholder theory and corporate social responsibility (CSR) theory may be used to anchor future studies on the role of sustainable practices on hotel brand loyalty in the United States. Hotels should actively implement and promote sustainable practices as core components of their operational strategies. Policymakers should encourage the hospitality industry to adopt sustainable practices through incentives and guidelines.

Purpose: The aim of the study was to assess the effect of culinary tourism on local economic development in South Africa. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study revealed this form of tourism, centered around experiencing local cuisine and food-related activities, contributes to the economic vitality of a region by attracting visitors who spend on dining, food tours, cooking classes, and local food markets. These expenditures generate revenue for local businesses, including restaurants, farmers, food producers, and hospitality services, thereby creating job opportunities and stimulating economic growth. Additionally, culinary tourism fosters the preservation and promotion of local food culture and heritage, which can enhance a destination's unique appeal and competitiveness. This tourism niche often leads to increased demand for local ingredients, thereby supporting agricultural sectors and encouraging sustainable farming practices. Furthermore, the development of food festivals and culinary events can boost off-season tourism, providing a steadier stream of income for local economies. Overall, culinary tourism not only enhances the economic landscape but also reinforces community identity and pride, making it a valuable component of regional development strategies. Implications to Theory, Practice and Policy: Social exchange theory, multiplier effect theory and sustainable tourism development theory may be used to anchor future studies on assessing the effect of culinary tourism on local economic development in South Africa. To mitigate local governments, businesses, and community organizations should work together to create cohesive culinary tourism strategies. Policymakers should create frameworks that encourage sustainable culinary tourism practices.