Currently, the logistics business is one of the business sectors that has a high growth rate, this is in line with the increasing needs of people's lives accompanied by increasingly sophisticated technological developments. The Logistics Market in Indonesia in 2020 – 2024 shows a graph that continues to increase, meaning that the logistics business in Indonesia is always growing from year to year. ABC Company is the grandson of the Pertamina group and is a subsidiary of Pertamina Patra Niaga as a Commercial and Trading sub-holding. With this position, ABC is given the flexibility to do business with other sub-holdings but still in the corridor or core business in the logistics sector. Although the business that is targeted and engaged in still depends on the business potential of the parent company, in this case PT Pertamina group. However, ABC has not been able to capture the business potential that exists in the parent company because management does not get enough trust from the management of the parent company in managing work that is in accordance with the core/identity of ABC. Currently, the marketing strategy carried out by ABC is still not good. This can be proven by the fact that there is no other income and only depends on the operations of the parent company. There is no specific marketing strategy that can directly attract customers outside of the parent company PT. Pertamina is one of the reasons for the lack of income other than the parent company. In solving this problem, this study aims to formulate and analyze marketing strategies using external and internal analysis. Based on the results of the SWOT analysis, the company needs a strategy in the Defense category (W-T Combination) where the strategy is advertising, sales promotion, increasing focus on project channels and revitalizing the role of the HR Department.

Psychological safety creates a safe and convenient environment for employees which can be seen by daring to take risks. Employee engagement can retain employees in their jobs so that physical, cognitive, and emotional involvement exists. When employees feel supported and valued, they are comfortable staying in their job. This study explores the influence of psychological safety on employee engagement with organization support as an intervening variable. This study was conducted on Generation Z employees in Central Java with a total of 155 employees. The analytical technique used is regression analysis. From the study result, psychological safety influences employee engagement significantly, and psychological safety also significantly influences perceived organization support. Meanwhile perceived organization support variable is not proven to mediate the effect of psychological safety on employee engagement.

This study aims to examine and analyze the effect of emotional intelligence and work stress on nurse commitment with satisfaction as a mediating variable at Andalas University Hospital, Padang. The population is all employees at Andalas University Hospital. The sampling method used is the census method. The research data was collected by distributing questionnaires to 75 respondents. Data processing and analysis was carried out using SmartPLS. The results showed that emotional intelligence, job stress and job satisfaction had a significant effect on nurse commitment, emotional intelligence and work stress had a significant effect on job satisfaction and job satisfaction served as a partial mediation between emotional intelligence and work stress on nurse commitment.

The purpose of this study was to determine the effect of cultural image, environmental image and socio-economic image on the satisfaction of tourists visiting the destination area in the city of Padang. The population in this study are tourists who visit tourist destinations in the city of Padang. Sampling in this study used a convenience sampling technique, namely any tourist who happened to meet the researcher, while each sampling was done randomly. The number of samples in this study were 150 respondents. The data analysis technique used in testing the hypothesis of this research is the use of the Partial Least Square (PLS) program. The results of the study found that cultural, environmental and socio-economic images had a significant effect on the satisfaction of tourists visiting tourist destinations in the city of Padang. The satisfaction has a significant effect on destination loyalty. Tourist satisfaction is influenced by cultural image, environmental image and socio-economic image by 63.5%. The higher the R-square value, the greater the ability of the independent variable to explain the dependent variable so that the structural equation is better.

Changes in the online learning system in the post-covid-19 pandemic in universities are very important to study because universities had started reorganizing their activities before the covid-19 pandemic struck. The online learning system is still being implemented even though the frequency of use is not one hundred percent anymore like during the covid-19 pandemic. Learning activities have returned to normal, so lecturers are required to develop their ideas by sharing online learning methods to shape the character of competent and competitive graduates. Lecturer performance is also supported by job satisfaction, which is a problem related to the emotions of a lecturer in carrying out his duties. Not many studies examine the impact of online learning competence and job satisfaction on lecturer performance in the post-pandemic era. The population in this study were all permanent lecturers of STAI Al-Ishlahiyah Binjai, totaling 74 people, where the entire population was sampled. The data analysis technique used path analysis and Sobel Test to test the significance level of the intervening variable. The results of the study prove that online learning competence has a positive and significant effect on lecturer job satisfaction, online learning competence has a positive and significant effect on lecturer performance, job satisfaction has a positive and significant effect on lecturer performance.

This study examines the impact of job insecurity, job stress and work engagement on job performance among Indonesian workers during the COVID-19 pandemic. The research applies a quantitative approach. A web-based survey collected the data from 146 workers in Indonesia from various sectors. The research hypotheses were tested using Partial Least Square – Structural Equation Modelling (PLS-SEM). The results showed that there are negative relationship between job insecurity and work engagement and also between job stress and job performance. Another result showed that there is positive relationship between work engagement and job performance. This study only conducted in Indonesia during COVID-19 pandemic. The study result will provide an understanding for company of employees’ needs of the clarity of their status. Such insight supports the development of employee maintenance in the future, especially among Indonesian workers. The massive implementation of workers layoff because of pandemic have increase the insecurity level for Indonesian workers. This study contributes to the organizational behavior and human resources management literature by testing factors like job insecurity, job stress and work engagement on job performance.

The investigation regarding the impact of organizational climate and Technostress on the millennial employee as the most prominent cohort is still rarely found in the context of developing countries, especially in Indonesia. Thus, this research aimed to test the effect of organizational climate on job satisfaction and Technostress and further examine the impact of Technostress on the job satisfaction of millennial employees in Indonesia. A web-based survey of 100 millennial workers from diverse companies in Indonesia was conducted. The data was analyzed using Partial Least Squares - Structural Equation Modeling (PLS- SEM). The results imply that a good Organizational Climate improves millennial employees’ Job Satisfaction and reduces their Technostress; meanwhile, no significant effect was found on the relationship between Technostress and Job Satisfaction. The implication and conclusion are discussed further.

Entrepreneurship is important to economic advancement, employment as well as a solution to the excessive number of university graduates and social problems. Even more, it is important to know the factors that influence students’ engagement in entrepreneurship learning. Why so? It will build profound understanding about entrepreneurship, and if it is possible student will do small business simulation to experience their theories to launch new start-up business. Moreover, due to special circumstances happened nowadays, Covid-19 pandemic need special treatment to keep student vibrant and captivating about their study. Online classes acquire smart and efficient strategies to provide effective learning experiences to the students. The study that conducted by Suryaningsih (2021) had discovered by providing group discussion session, lecturer has generated enthusiasm for learning and student’s interaction during online learning. The grounded questions are about how lecturers generate students’ enthusiasm and interaction during online learning entrepreneur subject, how student fortify their soft skill along online learning entrepreneurship subject and how about the satisfaction and competencies of students by engaging the class of entrepreneurship subject. This study is quantitative descriptive research. It is applied through questionnaire by having open and close question. The result of this study, lecturers generate students’ enthusiasm and interaction during online learning entrepreneurship subject in many ways. The most way that lecturer utilized is giving the interactive learning method example by utilizing youtube, video, etc). Student fortify their soft skill along online learning entrepreneurship subject by fulfilling the assignment and being active in FGD and class discussion. After taking the Entrepreneurship subject online learning, students could optimally train their soft skill in the class and their soft skill increases. Therefore, students recommend the learning strategy in this class to be adopted by other Entrepreneurship’s classes.

This paper systematically examines the literature review in the field of customer switching behavior. Based on the literature review, it can be concluded that customer switching behavior is a topic that has been widely researched, with a focus on various industries, particularly banking and telecommunications. Research trends in this area have shown a positive direction in recent years, and the amount of research being done in marketing and data science is relatively balanced. In marketing, correlational studies are predominant, with a focus on identifying relationships between customer satisfaction, price-related variables, attractiveness of alternatives, service failure, quality, and switching costs to switching behavior. The PPM model is also gaining popularity as an important development for switching behavior because it considers both push and pull factors. Data science research has shown promising results in predicting customer switching behavior, with each research paper achieving good predictive accuracy. However, research gaps spanning the fields of marketing and data science need to be addressed to provide a comprehensive understanding of the drivers of customer switching behavior. Overall, the literature review shows that customer switching behavior is an important concern for businesses, and further research in this area is essential to gain a better understanding of customer behavior and develop effective strategies to retain customers.

This study aims to determine the effect of employer branding on the interest in applying for job with the company reputation as a mediating variable. This study usin type survey of quantitative research design. The research sample is 170 active students in Indonesia, for data analysis using statistical tests and calculations using SmartPLS 3.0 analysis. Based on the results of the questionnaire that has been processed using the SmartPLS tool, it shows that the employer branding variable (X) towards the interest applying for job variable (Z) is a significant influence, then the connection of the employer branding variable (X) towards the company reputation variable (Y) is significant, afterwards the company reputation variable (Y) towards the interest in applying for a job (Z) has a significant influence, subsequently shows the path connection between employer branding variable (X) towards the interest in applying for job variable (Z) through the company reputation (Y) as a mediating variable has significant influence.