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  • Research Article
  • 10.25077/amar.8.1.73-82.2024
The Effect of Sales Promotion, Electronic Word of Mouth and Online Customer Experience on Repurchase Intention (Case: Shopee Marketplace Users in Padang, Indonesia)
  • Dec 14, 2024
  • AMAR (Andalas Management Review)
  • Novelia Ghani Setiani + 2 more

The increasingly rapid development of technology and accompanied by consumer behavior tends to buy and sell online to meet their daily needs. One of which is through an online marketplace. This research aimed to observe the effect of sales promotion, electronic word of mouth and online customer experience on repurchase intention. This research used a hypothesis test method with a research sample of 230 Shopee’s customer in Padang taken by non-probability sampling technique. The research data processing was carried out to see the influence between the independent and the dependent variable with the SmartPLS version 3.3.3 program. The results of this research indicated that sales promotion had a positive but not significant effect on repurchase intention. Meanwhile, electronic word of mouth and online customer experience had a positive and significant effect on repurchase intention.

  • Research Article
  • 10.25077/amar.8.1.59-72.2024
The Impact of Customer Service, Network Quality, Promotions, and Corporate Social Responsibility on Brand Image: An Empirical Study of the Telecommunication Industry in Guinea"
  • Dec 10, 2024
  • AMAR (Andalas Management Review)
  • Ousmane Conde + 1 more

This study investigates the impact of customer service, network quality, promotions, and corporate social responsibility (CSR) on brand image in the telecommunication industry in Guinea. Given the competitive nature of the sector and the growing demand for reliable services, companies must understand the key drivers that shape consumer perceptions of their brand. Using a quantitative research approach, data were collected through surveys from telecommunication customers in Guinea. The findings reveal that customer service are the most significant factors influencing brand image, while network quality, promotions and CSR efforts also play a positive but lesser role. The study suggests that telecommunication companies in Guinea can enhance their brand image by improving customer service, upgrading network quality, implementing creative promotional activities, and engaging in meaningful CSR initiatives. These insights are valuable for managers aiming to strengthen their competitive position and improve customer retention in a dynamic market.

  • Open Access Icon
  • Research Article
  • 10.25077/amar.8.1.39-58.2024
Sustainable Finance And Investment Efficiency: A Literature Review
  • Dec 5, 2024
  • AMAR (Andalas Management Review)
  • Risna Wijayanti + 1 more

The review addresses significant research gaps by examining the impact of corporate social responsibility (CSR) practices and environmental, social, and governance (ESG) disclosures on investment outcomes. It investigates the mediating role of optimal investment in linking business sustainability performance to corporate financial performance, and the influence of corporate governance characteristics, such as CEO duality, on investment efficiency. The study systematically reviews literature from 2020 to 2024, utilizing sources from the Scopus database, and identifies key themes and trends. Findings indicate that integrating sustainable finance principles, including ESG performance metrics and green financial practices, can enhance investment efficiency, reduce financial constraints, and promote transparency. The study highlights the significance of robust governance frameworks and investor trust in achieving sustainable financial practices and improving financial performance, particularly in emerging markets. This review contributes valuable insights for policymakers, investors, and corporate managers aiming to enhance investment efficiency through sustainable practices.

  • Open Access Icon
  • Research Article
  • 10.25077/amar.8.1.22-38.2024
Financial Ratios as Performance Indicators: Empirical Analysis at PT. Bank Nagari Period 2019-2023
  • Jul 24, 2024
  • AMAR (Andalas Management Review)
  • Ananda Isa Salsabila Yanuarmana + 1 more

This research aims to analyze PT Bank Nagari financial performance. Ratio analysis was used in this research for the 2019-2023 period. The research method used is a case study, where data is taken from PT Bank Nagari financial reports. PT Bank Nagari was analyzed using various financial ratios. Financial performance analysis is carried out by calculating liquidity, profitability and solvency ratios. The liquidity ratios analyzed include the Quick Ratio, Loan to Asset Ratio (LAR), and Loan to Deposit Ratio (LDR). The profitability ratios used are Return on Assets (ROA), Return on Equity (ROE), Operating Expenses to Operating Income (BOPO), and Net Interest Margin (NIM). Meanwhile, the solvency ratios analyzed include the Capital Adequacy Ratio (CAR) and debt-to-equity ratio (DER). The research results show that the financial ratio analysis of PT. Bank Nagari, during the 2019-2023 period, complies with applicable regulations and does not experience significant obstacles—the economic performance of PT. Bank Nagari shows consistent stability and improvement during the analysis period, reflecting the bank's ability to maintain its liquidity, profitability and solvency.

  • Research Article
  • 10.25077/amar.8.1.1-21.2024
Effect of FOMO and Hedonic Value on Impulsive Buying and Post Purchase Regret for Purchasing Skincare Products at the Online Shop
  • Jul 5, 2024
  • AMAR (Andalas Management Review)
  • Euis Nurmalasari + 3 more

Skincare products have become an important part of Indonesian women's routine. With the development of social media, impulse buying is on the rise, often driven by fear of missing out from trends (FoMO) and hedonic values. This study aims to analyze the effect of FoMO and Hedonic Value's effect on impulsive purchases and post-purchase regret. Using multiple regression analysis with Smart PLS, our findings indicate significant effects of FoMO and Hedonic Value on impulsive buying, which in turn significantly affects post-purchase regret. Data for this study were collected through an online questionnaire distributed via Google Forms, targeting women aged 24-39 in Greater Jakarta. The questionnaire consisted of 22 items divided into four sections derived from previous studies. A total of 220 responses were analyzed to ensure the robustness of the results. This study found that FoMO and hedonic values have significant effect on impulsive buying. Then, impulsive buying has significant effect on post-purchase regret. This study contributes to understanding how psychological factors influence consumer behavior in the digital shopping landscape.

  • Research Article
  • 10.25077/amar.7.2.67-77.2023
Measuring Job Satisfaction Between Transformational Leadership and Organizational Citizenship Behavior (OCB) in the Banking Sector
  • May 15, 2024
  • AMAR (Andalas Management Review)
  • Khusnul Rofida Novianti + 1 more

Organisational Citizenship Behaviour (OCB) is essential for promoting teamwork, excellent customer service, and organizational performance in the banking industry. Its relationship to transformational leadership styles fosters a culture of trust, innovation, and job satisfaction in addition to motivating staff to go above and beyond the call of duty, enhancing overall performance and experience. This research focuses on the role of job satisfaction in mediating the effect of transformational leadership on organizational citizenship behavior (OCB) in the employees of the banking sector in Malang City, East Java. Using a questionnaire as a research instrument, 118 responses were analyzed using partial least square (PLS) software. The result of this study revealed that transformational leadership and job satisfaction have a significant effect on OCB. Job satisfaction has a significant effect on OCB both directly and indirectly and can be mediating the effect of transformational leadership on organizational citizenship behavior (OCB).

  • Open Access Icon
  • Research Article
  • 10.25077/amar.7.2.54-66.2023
FINANCIAL LITERACY AND INCLUSION TOWARDS MSME’S PERFORMANCE IN CIWIDEY SUB-DISTRICT
  • Mar 8, 2024
  • AMAR (Andalas Management Review)
  • Nura Nugraha + 2 more

Purpose: This study aims to find out the influence of financial literacy and inclusion towards MSME’s financial performance in Ciwidey Sub-district. Methods: Methods used in this study are descriptive and verification with the number of samples as much as 60 respondents. Analysis data: The test on research instrument uses validity and reliability test, while technique on data analysis uses multiple linier regression, double correlation and coefficient of determination. The test result showed that the entire statements written in the questionnaire were valid and reliable. Results and discussion: The result of verification analysis showed that simultaneously, financial literacy and inclusion give positive and significant impacts to MSME’s financial performance as much as 66.9%, while partially, financial literacy gives positive and significant impact as much as 48.50% and financial inclusion as much as 18.40% on financial performance. Conclusion: The level of financial literacy, financial inclusion, and MSME’s financial performance on MSME’s businessmen in Ciwidey Sub-district were on the category of deficient; since there were a lot of indicators which were below average score and needed to be improved. Financial literacy had more positive significant effect on MSME’s financial performance than financial inclusion.

  • Open Access Icon
  • Research Article
  • 10.25077/amar.7.2.18-36.2023
Donation-Based Crowdfunding During Covid-19 Pandemic
  • Feb 16, 2024
  • AMAR (Andalas Management Review)
  • Yuni Nustini + 1 more

This study aims to determine the factors that influence the decision to donate through crowdfunding. The factors studied include the ease of the system, religiosity, social spirit, reputation, security, and influencers with trust in management as a mediating variable and their influence on the decision to donate through crowdfunding. This study adopted the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) to develop the research model. The sample in this study amounted to 300 respondents with a convenience sampling technique. Primary data that is processed comes from answers to questionnaires distributed to respondents via Google Forms. Data were analyzed using the statistical software Smart PLS Version 3.3.5. The results of this study indicate that the ease of the system and trust have an influence on the decision to become a donor on the crowdfunding platform. Religion and social spirit do not influence the decision to become a donor on the crowdfunding platform. Reputation, security and influencers influence the trustworthiness of managing a crowdfunding platform.

  • Open Access Icon
  • Research Article
  • 10.25077/amar.7.2.37-53.2023
Factors That Influence Intention to Adopt Mobile Shopping in Marketplace
  • Feb 16, 2024
  • AMAR (Andalas Management Review)
  • Dudi Anandya + 2 more

The economic industry has been affected by digitalization which has grown rapidly. This growth opens up new opportunities in industrial processes including in transaction and shopping methods. One of the growing transactions is mobile shopping. This study aims to determine the factors that can influence the intention to adopt mobile shopping on the Tokopedia application with a scope in Surabaya. The intention to adopt mobile shopping variable examined in this research is influenced by: attitude toward mobile shopping, subjective norm, self-efficacy, trust, perceived risk, and perceived cost. This study used data sources from online questionnaires and had 273 data from respondents who met the criteria. This respondent data was processed through SPSS 24 and AMOS Graphics 22 software using Structural Equation Modeling (SEM) techniques. The results of data processing show that attitude toward mobile shopping, self-efficacy, trust, perceived cost are factors that influence intention to adopt mobile shopping on the Tokopedia application in Surabaya.

  • Open Access Icon
  • Research Article
  • 10.25077/amar.7.2.1-17.2023
Implementation of The Balanced Scorecard In Improving The Performance of University Business Incubator (Case Study : Inkubator Bisnis Teknologi Universitas Andalas)
  • Jan 23, 2024
  • AMAR (Andalas Management Review)
  • Prima Fithri + 4 more

Andalas University has a business incubator unit called the Technology Business Incubator (InBisTek) Andalas University. This study aims to formulate Key Performance Indicators and measure the performance of Inbistek Andalas University in assisting tenants. Performance measurement is carried out using the Balanced Scorecard method which consists of: on four perspectives namely internal business process perspective, growth and learning perspective, financial perspective, and tenants perspective. Performance measurement is carried out using data obtained from direct observation, questionnaires, and interview directly with the Andalas University Inbistek. KPI formulation is followed by a validation step,so that 31 selected KPIs were obtained. Furthermore, the selected KPIs are continued with weighting to determine the level interest in each KPI through a pairwise comparison questionnaire with the Analytical Hierarchy Process method. Then the performance measurement is carried out according to the perspective on the Balanced Scorecard. Obtained results of performance measurement Andalas University Institute of Technology as a whole is 3.4 which is included in the good category. Based on the results performance measurement, there are 5 KPIs with poor performance category, 5 KPIs with fairly good performance category, 12 KPIs withgood performance category, and 9 KPIs with very good performance category.