This research aims to study the influence of quality, hygiene, and price factors on word-of-mouth: A case study of local restaurants in Surat Thani Province. Data were collected through questionnaires from consumers who dined at the restaurants, totaling 400 sets, using non-probability convenience sampling method. The statistics employed were descriptive statistics including percentage, mean, and standard deviation, and inferential statistics including multiple linear regression analysis. The research findings revealed that food quality influence, hygiene influence, and price influence significantly affected consumers' word-of-mouth in the case study of local restaurants in Surat Thani Province at the 0.05 statistical significance level. The hierarchical order of variable influence from highest to lowest was: price influence (β = 0.34), followed by hygiene influence (β = 0.26), and food quality influence (β = 0.17). Therefore, local restaurant operators should prioritize serving food at appropriate temperatures, maintaining clean surrounding environments with proper ventilation, and setting reasonable prices when compared to food portions to ensure consumers perceive value for money, leading to satisfaction and word-of-mouth recommendations.

This research aimed to analyze the impact of technology on marketing practices, from the adoption stage to the creation of customer experience, through a bibliometric approach. Using 133 articles published between 2000 and 2024 obtained from Scopus.com database, the study compiled a comprehensive literature analysis to identify key trends, dominant research themes, and gaps in the literature. The article selection process was carried out using the PRISMA method with keywords such as "technology adoption," "digital marketing," and "customer experience,". The bibliometric process was carried out using bibliometric analysis tools such as Biblioshiny-R. The results showed that technologies such as artificial intelligence (AI), big data analytics, and the Internet of Things (IoT) have a significant role in improving personalization and marketing efficiency, while creating a more immersive and satisfying customer experience. The study identified patterns of author networks, leading journals, as well as research trends that focus on the integration of technology in customer experience design. These findings make a theoretical contribution by strengthening the understanding of the relationship between technology adoption and customer experience, as well as practical implications for companies in developing technology-based marketing strategies.

This study focuses on women's purchase intentions for hair care products. Purchase intentions influence the possibility of purchasing a product or service and lead to real buying behaviour and Customer’s purchase intention of haircare products depends on, among other factors: quality and value, satisfaction, price sensitivity, social influence and packaging which might directly influence behavioural intentions. The study seeks to explore different factors leading to purchase intention and provide suggestions on how the factors can be influenced to keep and generate customers. The study's main objective is to get a deeper understanding of the factors that influence the purchase intention of haircare products amongst women in the North West province and provide recommendations on how marketers can use those identified factors. The results showed that consumers are generally happy with the hair care products they use, however there is still room for improvement for product development as of respondents some responses indicated that brands respondents have still fall short of consumer expectations. Brands must deliver consistent good quality of products as results show that consumers can easily choose from other brands or stores. Consistent quality of products builds a consistent customer base. The researcher generated Primary information from the sampled females in and around the North-West province. The demand and intention to purchase hair care products is growing. Marketers should use social media platforms to engage with consumers and build a brand image as most of the consumers are young adults with social media presence.

This study aimed to examine the influence of accessibility and retail service quality of traditional retail stores on consumers’ repeat purchase decisions. The sample consisted of 400 consumers who had made repeat purchases from traditional retail stores in the Su-ngai Kolok District, Narathiwat Province. Data were analyzed using descriptive statistics (percentage, mean, and standard deviation) and inferential statistics, specifically stepwise multiple regression analysis. The quantitative findings revealed that consumers perceived a high level of accessibility to traditional retail stores, which included: (1) proximity of the store to their residence, (2) ease of travel, (3) short travel time, and (4) low transportation costs. Additionally, retail service quality was rated at a high level across several dimensions: physical aspects, reliability, interpersonal interaction, problem-solving, and store policies. The regression analysis indicated that four factors—accessibility, interpersonal interaction, store policies, and physical aspects—could jointly predict 61.9% of the variance in consumers’ repeat purchase decisions.

The transformation of modern lifestyles and technological advancements has driven a significant increase in the online purchase of fresh products, such as fruits and vegetables. This study aims to analyze the influence of lifestyle, promotion, and service quality on consumers’ purchasing decisions on the GoFruit.id platform. The population in this research comprises consumers who have made purchases on GoFruit.id, although the total population size is unknown. A sample of 100 respondents was obtained using purposive sampling and determined using the Rao formula (2006). Data were collected through a survey using structured questionnaires and analyzed using the Partial Least Squares (PLS) method. The results indicate that lifestyle has a positive and significant influence on purchase decisions. Similarly, service quality also shows a positive and significant effect. However, promotion does not have a significant effect on consumers' purchasing decisions. These findings suggest that online fruit and vegetable retailers should prioritize improving service quality and aligning products with consumer lifestyles rather than relying heavily on promotional strategies. Keywords: lifestyle, promotion, service quality, purchase decision, online shopping

This investigation seeks to examine the impact of liquidity and solvency on profitability in retailing sub-sector companies. Liquidity is gauged through the Current Ratio (CR) ratio while solvency uses Debt to Equity Ratio (DER). Profitability is gauged using Return on Equity (ROE). The investigation was executed utilizing a case study method using financial statements to serve as a source of secondary data. The data was examined using multiple linear regression methods to assess the connection involving the independent variables (liquidity and solvency) and the dependent variable (profitability). The findings of this investigation suggest that liquidity does not possess a significant outcome on profitability, while solvency possesses a positive and significant outcome. This research highlights the significance of good liquidity and solvency management in improving the corporation’s financial achievement. The findings are anticipated to be a reference for companies in formulating more effective financial strategies, as well as contributing to further research in the same field.

The marketing landscape is undergoing a profound transformation with the emergence of artificial intelligence as a game-changer in driving innovation and customer engagement. Businesses are strategically integrating AI-powered solutions into their marketing decision-making to gain a competitive edge. Marketers are increasingly recognizing the immense potential of AI in enhancing their ability to identify competitors, understand customer preferences, and uncover valuable insights. The application of AI in marketing spans intelligent content generation, predictive analytics, personalized customer experiences, and automated campaign optimization. However, successful implementation of AI in marketing comes with its own set of challenges. This study aims to explore the evolving dynamics of AI in marketing, delve into its transformative impact, and identify key considerations for businesses looking to effectively harness this technological revolution by embracing challenges and anticipating new trends in AI adoption for achieving excellence in emerging markets.

"Jastip" business model is one of the new business phenomena in Indonesia whose development is increasing in demand every year. Jastip or known as a consignment service is one of the businesses carried out by someone who is traveling both abroad and domestically, then opens a service to buy goods that other people want. When a literature review is carried out, there are limitations in research that studies this phenomenon, some say that the jastip business is the same as a personal shopper, some say differently. In addition, various other names of this jastip business have emerged such as Entrusted service agent, Shopping entrusted goods service, Deposit Service, and Entrusted services. Thus, it is necessary to have a deeper review of this jastip business concept phenomenon. This study uses a qualitative approach method of literature review which summarizes the important points in previous research so that the actual concept or description of Jastip's business is found. The results of the study show that the jastip business is different from personal shoppers. The jastip business is only a representative service to buy goods ordered by consumers and get a fee outside of the product price, in contrast to personal shoppers whose profession must be professional in exploring product information. This research is expected to be one of the contributions for future researchers, especially those who study the phenomenon of the Jastip.

This study explores the extent to which political and social factors drive consumer participation in the boycott movement against Pro-Israel products in Indonesia, using a qualitative research approach. Data were collected through an online survey involving 65 respondents, focusing on their awareness, motivations, actions, and perceptions regarding the boycott. The results indicate a high level of awareness and active participation, with 100% of respondents engaging in the boycott movement. Ethical considerations, particularly concerns over human rights (60%) and personal values (40%), were identified as the primary motivators. While half of the participants believed that boycotting is an effective way to influence political decisions, a significant portion remained neutral, highlighting some uncertainty about the impact of such actions. The study also reveals that a company's stance on political issues significantly affects consumer perceptions, with 60% of respondents viewing brands that support the boycott more positively. Additionally, 50% of participants expressed a willingness to pay a premium for products not associated with Israel. These findings suggest a growing trend toward value-based consumerism, where political and social factors heavily influence purchasing decisions. The research concludes that businesses must adapt to this shift by aligning with ethical and socially responsible practices to maintain positive brand perception and consumer loyalty. This study contributes to a deeper understanding of how political and social factors shape consumer behavior and the implications for corporate strategies in a global context.

Nowadays, with crucial business competitions, entrepreneurs are obliged to possess marketing knowledge and skills in order for their business to survive and grow. Thus, the purpose of this research is to study marketing readiness of coconut products’ entrepreneurs and to offer guidelines on marketing development and skill improvement for coconut entrepreneurs. The research tool is structural interviews by conducting data collection from in-depth interviews with 21 individuals whose names are in a list of information providers along with 3 focused groups being classified based on coconut products’ operators. The findings show that coconut products’ entrepreneurs possess insufficient knowledge and skills in marketing management, in another word, their readiness is dissatisfied. It is imperative that training programs be conducted to improve knowledge and skills through a curriculum on quality and product standard development; packaging design development; increasing distribution channels; product advertisement and public relation strategy development; and creative tourism. The curriculum is aimed to create outstanding points of Samui coconut product identity and the differences of Samui tourism being compared with others.