This study aims to determine: (1) The effect of work life balance, Work life Balance, Psychological Empowerment dan Employee Engagement on innovative work behavior in employees of PT Sinar Sosro Tbk. Kota Medan. This research is associative research using a quantitative approach. The population of this study were 103 employees of PT. Sinar Sosro Tbk. Medan City with saturated sampling purposive. Data collection using a questionnaire. Data processing in this study using the PLS (Partial Least Square) 4.0 software program the data collection techniques used in this study are questionnaires (questionnaires), interviews, in analyzing the data and information needed, the authors use data analysis techniques including measurement models (outer model), namely reliability and construct validity; and (b) discriminant validity. (2) structural model analysis (inner model), namely (a) coefficient of determination (R-square); (b) F-square; (c) hypothesis testing, namely (1) direct effect; (2) indirect effect.

Background – Europe & Asia Beverages Co., Ltd. is a top beverage manufacturer in Myanmar, offering soft drinks, energy drinks, and bottled water. As the industry grows, employees face rising job stress due to production demands and quality control measures. Psychological well-being and training are crucial for improving performance, yet often overlooked. This study examines how these factors impact employee outcomes at Europe & Asia Beverages Co., Ltd. Aim – This study aims to examine the effects of job stress, psychological well-being, and employee training on job performance in Myanmar’s beverage industry, with a specific focus on Europe & Asia Beverages Co., Ltd. Design / methodology / approach – This study employs a quantitative research approach to examine the impact of job stress, psychological well-being, and employee training on job performance at Europe & Asia Beverages Co., Ltd. in Myanmar. Data were collected using structured questionnaires distributed to 150 employees, including managers, supervisors, and laborers. The study utilized a cross-sectional design and analyzed the data using descriptive statistics, reliability tests, and SmartPLS software to test hypotheses and assess relationships between variables. Findings – The findings reveal that psychological well-being and employee training significantly and positively influence job performance. Employees with higher psychological well-being exhibit better focus, motivation, and job satisfaction, leading to improved performance. Research Implication – This research highlights the importance of fostering psychological well-being and investing in employee training to enhance job performance. Organizations should prioritize mental health initiatives, such as counselling and mindfulness programs, and implement structured training programs tailored to employees' needs. Limitations – The study's reliance on self-reported data introduces potential biases, such as social desirability bias. The cross-sectional design limits the ability to establish causal relationships between variables. Furthermore, the sample is restricted to a single organization in Myanmar's beverage industry, which may limit the generalizability of the findings to other industries or cultural contexts.

This study examines how entrepreneurial traits—risk-taking and need for achievement—influence the performance of rural women-owned microenterprises in Indonesia, with innovation as a mediating variable. Grounded in trait theory and McClelland’s Theory of Needs, it integrates psychological and behavioral perspectives to explore business outcomes in gendered, resource-limited settings. Data were collected from 227 female entrepreneurs in Agam Regency, West Sumatra, via structured questionnaires. PLS-SEM was used to analyze relationships among variables. Findings reveal that both traits positively affect innovation, which in turn enhances entrepreneurial performance. Risk-taking also has a direct impact on performance, while need for achievement operates indirectly through innovation. These results underscore the role of innovation as a key behavioral link between traits and outcomes. Notably, risk-takers may pursue performance through multiple strategies, while high achievers rely on innovation as a path to success. This study contributes to the entrepreneurship literature by contextualizing trait-performance links within rural female entrepreneurship. It offers practical insights for designing targeted programs that strengthen entrepreneurial motivation, innovation capacity, and market communication skills. The findings are relevant for policymakers and development practitioners promoting inclusive economic growth through women’s entrepreneurship.

This research aims to study the influence of quality, hygiene, and price factors on word-of-mouth: A case study of local restaurants in Surat Thani Province. Data were collected through questionnaires from consumers who dined at the restaurants, totaling 400 sets, using non-probability convenience sampling method. The statistics employed were descriptive statistics including percentage, mean, and standard deviation, and inferential statistics including multiple linear regression analysis. The research findings revealed that food quality influence, hygiene influence, and price influence significantly affected consumers' word-of-mouth in the case study of local restaurants in Surat Thani Province at the 0.05 statistical significance level. The hierarchical order of variable influence from highest to lowest was: price influence (β = 0.34), followed by hygiene influence (β = 0.26), and food quality influence (β = 0.17). Therefore, local restaurant operators should prioritize serving food at appropriate temperatures, maintaining clean surrounding environments with proper ventilation, and setting reasonable prices when compared to food portions to ensure consumers perceive value for money, leading to satisfaction and word-of-mouth recommendations.

This research aimed to analyze the impact of technology on marketing practices, from the adoption stage to the creation of customer experience, through a bibliometric approach. Using 133 articles published between 2000 and 2024 obtained from Scopus.com database, the study compiled a comprehensive literature analysis to identify key trends, dominant research themes, and gaps in the literature. The article selection process was carried out using the PRISMA method with keywords such as "technology adoption," "digital marketing," and "customer experience,". The bibliometric process was carried out using bibliometric analysis tools such as Biblioshiny-R. The results showed that technologies such as artificial intelligence (AI), big data analytics, and the Internet of Things (IoT) have a significant role in improving personalization and marketing efficiency, while creating a more immersive and satisfying customer experience. The study identified patterns of author networks, leading journals, as well as research trends that focus on the integration of technology in customer experience design. These findings make a theoretical contribution by strengthening the understanding of the relationship between technology adoption and customer experience, as well as practical implications for companies in developing technology-based marketing strategies.

This study focuses on women's purchase intentions for hair care products. Purchase intentions influence the possibility of purchasing a product or service and lead to real buying behaviour and Customer’s purchase intention of haircare products depends on, among other factors: quality and value, satisfaction, price sensitivity, social influence and packaging which might directly influence behavioural intentions. The study seeks to explore different factors leading to purchase intention and provide suggestions on how the factors can be influenced to keep and generate customers. The study's main objective is to get a deeper understanding of the factors that influence the purchase intention of haircare products amongst women in the North West province and provide recommendations on how marketers can use those identified factors. The results showed that consumers are generally happy with the hair care products they use, however there is still room for improvement for product development as of respondents some responses indicated that brands respondents have still fall short of consumer expectations. Brands must deliver consistent good quality of products as results show that consumers can easily choose from other brands or stores. Consistent quality of products builds a consistent customer base. The researcher generated Primary information from the sampled females in and around the North-West province. The demand and intention to purchase hair care products is growing. Marketers should use social media platforms to engage with consumers and build a brand image as most of the consumers are young adults with social media presence.

This study aimed to examine the influence of accessibility and retail service quality of traditional retail stores on consumers’ repeat purchase decisions. The sample consisted of 400 consumers who had made repeat purchases from traditional retail stores in the Su-ngai Kolok District, Narathiwat Province. Data were analyzed using descriptive statistics (percentage, mean, and standard deviation) and inferential statistics, specifically stepwise multiple regression analysis. The quantitative findings revealed that consumers perceived a high level of accessibility to traditional retail stores, which included: (1) proximity of the store to their residence, (2) ease of travel, (3) short travel time, and (4) low transportation costs. Additionally, retail service quality was rated at a high level across several dimensions: physical aspects, reliability, interpersonal interaction, problem-solving, and store policies. The regression analysis indicated that four factors—accessibility, interpersonal interaction, store policies, and physical aspects—could jointly predict 61.9% of the variance in consumers’ repeat purchase decisions.

The transformation of modern lifestyles and technological advancements has driven a significant increase in the online purchase of fresh products, such as fruits and vegetables. This study aims to analyze the influence of lifestyle, promotion, and service quality on consumers’ purchasing decisions on the GoFruit.id platform. The population in this research comprises consumers who have made purchases on GoFruit.id, although the total population size is unknown. A sample of 100 respondents was obtained using purposive sampling and determined using the Rao formula (2006). Data were collected through a survey using structured questionnaires and analyzed using the Partial Least Squares (PLS) method. The results indicate that lifestyle has a positive and significant influence on purchase decisions. Similarly, service quality also shows a positive and significant effect. However, promotion does not have a significant effect on consumers' purchasing decisions. These findings suggest that online fruit and vegetable retailers should prioritize improving service quality and aligning products with consumer lifestyles rather than relying heavily on promotional strategies. Keywords: lifestyle, promotion, service quality, purchase decision, online shopping

This investigation seeks to examine the impact of liquidity and solvency on profitability in retailing sub-sector companies. Liquidity is gauged through the Current Ratio (CR) ratio while solvency uses Debt to Equity Ratio (DER). Profitability is gauged using Return on Equity (ROE). The investigation was executed utilizing a case study method using financial statements to serve as a source of secondary data. The data was examined using multiple linear regression methods to assess the connection involving the independent variables (liquidity and solvency) and the dependent variable (profitability). The findings of this investigation suggest that liquidity does not possess a significant outcome on profitability, while solvency possesses a positive and significant outcome. This research highlights the significance of good liquidity and solvency management in improving the corporation’s financial achievement. The findings are anticipated to be a reference for companies in formulating more effective financial strategies, as well as contributing to further research in the same field.

The marketing landscape is undergoing a profound transformation with the emergence of artificial intelligence as a game-changer in driving innovation and customer engagement. Businesses are strategically integrating AI-powered solutions into their marketing decision-making to gain a competitive edge. Marketers are increasingly recognizing the immense potential of AI in enhancing their ability to identify competitors, understand customer preferences, and uncover valuable insights. The application of AI in marketing spans intelligent content generation, predictive analytics, personalized customer experiences, and automated campaign optimization. However, successful implementation of AI in marketing comes with its own set of challenges. This study aims to explore the evolving dynamics of AI in marketing, delve into its transformative impact, and identify key considerations for businesses looking to effectively harness this technological revolution by embracing challenges and anticipating new trends in AI adoption for achieving excellence in emerging markets.