Abstract This paper argues that India’s youth dividend will translate into national capability only when education forms persons of character who can convert knowledge into service and ethical leadership. Building on Swami Vivekananda’s “man-making” ideal education as the integrated cultivation of body, mind, heart, and spirit the study synthesizes contemporary analyses of globalization’s pressures on mass education, convergences and gaps within NEP 2020, and practice-oriented designs for teacher development, assessment, and equity. The article proposes the C3 framework Character, Competence, Contribution as co-equal, assessable outcomes operationalized through experiential and service-learning, dialogic and contemplative routines, arts and physical culture, and community partnerships. It details curricular design across school and higher education, pedagogies that humanize learning, teacher preparation and school culture reforms, performance-based assessment, equity architecture for first-generation and rural learners, and digital-era applications that marry scientific temper with responsibility and pluralism. The discussion advances “scale-with-humanization” as a system design principle, and the conclusion outlines measurable indicators and policy recommendations to align institutional incentives with well-being, civic participation, employability quality, and community impact. In doing so, it reframes nation-building as the everyday practice of strength, truthfulness, and service, where character becomes capability and personal excellence advances the public good.

Abstract In today’s globalized and technologically evolving environment, the cement industry continues to be a critical driver of infrastructure growth, particularly in developing nations like India. As competition intensifies and automation and customer expectations rise, companies must increasingly depend on skilled human resources alongside machinery and materials. Talent Management (TM) has become a crucial approach for organizations aiming to achieve long-term competitive advantage. This research paper delves into the theoretical underpinnings of TM and examines its influence on workforce efficiency within the cement sector. Utilizing secondary data from scholarly articles, industry analyses, and case studies, the paper underscores the importance of TM practices—such as recruitment, employee development, retention strategies, performance evaluations, and succession planning—in enhancing organizational productivity and effectiveness. Key theoretical stances are used in this study to examine the connection between organizational performance and human resource practices, including Herzberg’s Two-Factor Theory, the Resource-Based View, Human Capital Theory, and Social Exchange Theory. It emphasizes how crucial it is to match talent management plans with long-term corporate goals in order to increase output, reduce attrition, and promote creativity. Given the cement industry’s capital-intensive nature and complex operations, it faces unique challenges like skill gaps, high employee attrition in remote areas, and resistance to adopting new technologies. By bringing in, nurturing, and keeping the best personnel, strategic talent management may successfully address these problems. The paper concludes with actionable insights and outlines emerging trends such as digital learning platforms, AI-powered HR analytics, and inclusive workforce initiatives, all of which have the potential to turn human capital into a key competitive advantage in the cement sector.

Abstract The leadership style of Subhash Chandra Bose was profoundly characterized by a form of radical nationalism that explicitly called for unity between Hindus and Muslims, a theme he meticulously emphasized in his writings and speeches during the critical years spanning from 1939 to 1941. He perceived World War II not merely as a global conflict but as a significant struggle between imperial powers, advocating for a proactive and assertive approach to achieving independence, which included the ambitious proposal for the formation of a dedicated army aimed at liberation. His revolutionary ideas posed a direct challenge to the traditional leadership of the Indian National Congress, as he promoted a more militant and inclusive strategy that fundamentally reshaped the direction and urgency of the Indian independence movement, thereby leaving an enduring influence on its historical development.This paper adopts a narrative literature review-based approach and is based on the analysis of the literature. It exploresBose’s ideology, leadership strategies, and significant contributions to India’s fight for independence, focusing on his role in galvanizing mass movements and forming the Indian National Army (INA). It highlights his legacy and how his revolutionary ideas continue to resonate in contemporary India.

Abstract In today’s business world green marketing is a predominant part of the business activities to stream line all operational related effectiveness and efficiency. Existing researchers have found that the application of green marketing was at a minimum level in present scenario. The purpose of this research is to investigate the effect of green marketing on consumer purchase intention with the special reference to FMCG’s consumers in Jaffna Sri Lanka.Conceptual framework builds up based on the green marketing mix and linked them in to consumer attitude and then tend to measure the consumer purchase intention with the support of literature. Independent variable consisted with green product, green price, green place and green promotions dimensions and dependent variable was consisted with cognition and affection dimensions. First of all, environment and environmental problems, one of the reason why the green marketing emerged, are mentioned, and then the concepts of green marketing and green consumer are explained. Then together with the hypothesis developed literature review has been continued and studies conducted on this subject until now were mentioned.The research sample was based on Jaffna district consumers who visit retail outlets for their consumer needs. Required data was collected 220 respondents through structured questionnaires. Data was analyzed by using SPSS. Based on the data analysis there are 05hypotheses tested and find the effect and relationship between the connected variables. Based on the findings green marketing significantly impact on consumer purchase intention. Further there were positive relationship exist between green marketing and consumer cognition of attitude and consumer affection of attitude.This research contributes to academics to study on green marketing concept and managers to make their actions on green marketing and policy makers on their future decisions on environmental protective actions. The study has carried out based on FMCG market and this can be extent in to industrial goods, luxury goods and semi luxury goods in future research needs.

Abstract Historically, Indian region and its surrounding area are known as Jambudvipa which means island of Jamun trees. Jambudvipa is further divided into nine varsas or countries and one of them is Bharat varsa in which Bharata clan was inhabited. In the Bharat varsa, there took place many historical and ancient events. And the Battle of Ten Kings or Dash Raja ka Yudh is a major historic event of Sapt Sindhu region of Bharat varsa in which ten kings fought against King Sudasa of Bharata clan. The Sapt Sindhu region is a very significant region as Rig Veda is developed here hence, the well known Aryans or Rig Vedic civilization also developed and flourished in the same region. Sapt Sindhu region means the land where seven rivers flows i.e., Indus, Jhelum, Ravi, Chenab, Beas, Satluj and Saraswati and this region extend from present Pakistan, Pakistan Occupied Jammu & Kashmir, Ladakh, Himachal Pradesh, Eastern Punjab and Haryana. Although, Sapt Sindhu region is the heartland of Rig Veda and it has clearly described the term Aryan or Arya and their identity, which was later misinterpreted by western intellectuals. Therefore, the present study aims to understand that Aryans are the natives of Bharat varsa. In addition, the study also reveals that the Rig Vedic civilization is a Sapt Sindhu civilization.

Abstract This paper investigates the preference for Nagamese as the language of learning and classroom transaction by learners and teachers rather than a common indigenous language in Ao (a Naga tribal language) language classrooms in government primary schools in Mokokchung district of Nagaland. Nagamese is neither a state-recognised language nor a dominant indigenous language. However, in state government schools, where English is the official medium of instruction, non-Ao speaking children as well as teachers prefer Nagamese for classroom transactions. They also prefer to learn the Ao language through Nagamese, despite the fact that Nagamese does not share syntactic and grammatical features with Ao or any other indigenous Naga languages. The use of Nagamese for classroom transactions does not come under the purview of the NEP 2020’s Three Language Formula, and is thus a pertinent subject of study within multilingual education.

Abstract The emerging crimes among adolescent is a worrisome concern for all stakeholders especially in contemporary society. Relentless efforts have been made by policymakers, educationists and members of civil society to unravel the factors that give rise to this phenomenon. In this regard, workable strategies for its prevention have been evolved from time to time to address its occurrences through positive reinforcement strategies. Additionally, several theoretical models have been formulated by educationists who have attempted to provide the most plausible explanationsfor the occurrence of conflicts that sometimes lead to the commitment of heinous crimes. There is a general consensus among all, that no single approach, can explain the whys and hows of crimes that are committed by children mostly in the transient phase. The legal term generally used to classify children in conflict with the law is juveniles, referring to those are under the age of eighteen. The present paper would attempt to discuss different theoretical models as well as deliberate upon the shift towards the positive youth development perspective. This perspective envisions youth not as problematic but as an important asset to their respective countries. Their potential have to be nurtured for being an asset and responsible citizen tothe family, community and society. Efforts will also be made to discuss youth as the movers of the Sustainable Development Goals (SDG’s).

Abstract The discussion on human interactions and their outcomes on the Earth and its resources is endless. A newer aspect to this in the current context is added by the concept of geoethics. Defined basically as identification, selection and application of behaviours and practices that are responsible towards the Earth and its elements, it is gaining discussion across the world as an emerging field. Nations across the worldare attempting to combine scientific knowledge and the philosophical, social and economic best practices to deal with the ongoing destruction of their natural environments.Geoethics is a movement which is gaining ground as a method of identifying theoretical concepts which can be joined with practices to enhance human life and protect theEarth.With this as the objective, the methodology involves detailing out the concept of geoethics and checking how India fares in this concept. Findings of the study indicate that not only is the concept integral to our philosophical under pinning since times immemorial but in fact has been advocated as the Indian way of life. In fact, we don’t require any new introduction to this but an emphatic re-orientation of life in consonance with responsible behaviours in today’s world. The understanding of traditional concepts and their practical application can help save the world and make it a better place to live in.

Abstract The Indian retail sector has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players and the rising consumer demand. Foreign Direct Investment (FDI) in retail has been a subject of extensive policy debate in India, especially with the gradual liberalization of FDI norms. This paper explores the multifaceted impact of FDI in the Indian retail market, focusing on both the opportunities it presents and the challenges it poses. On the opportunity side, FDI brings in capital investment, global supply chain practices, technological innovation, employment generation, and improved consumer choice. However, challenges such as regulatory hurdles, opposition from local retailers, infrastructure bottlenecks, and cultural and consumer behaviour mismatches hinder its seamless integration. The paper also examines the implications of FDI in single-brand and multi-brand retail, evaluating its role in modernizing the retail landscape and contributing to India’s economic growth. Through a balanced analysis, the study aims to provide insights into how India can harness the benefits of FDI while mitigating its adverse effects on small and traditional retailers.

Abstract In today’s business world, marketing processes are based on the interaction between a business and the consumers. Advertising has been considered as a popular management tool for dealing with the highly rapid technological changes and also the marketing changes in today’s competitive markets, and this management tool refers to the re-analysis and re-designs of tasks and also processes inside and outside the organization. Advertising industry is a social institution born to full fill the human needs to require and send information about availability of product, brand and service. Of late, there has also been a widespread feeling that advertising is a form of communication, meant to exploit the consumers. Further it is often criticized as being generally profit oriented and business houses are label as marketing shared who are developing a perfecting technique to defraud customers through misleading advertisement. Data were collected from 125 respondents who were studied specialization of marketing management in Jaffna district to ensure the accuracy of results.Objective of advertisement is to study the Impact of advertisement on buying behavior. It is found that there is no relationship between age of the respondents and level of impact of advertisement and there is no relationship between income and satisfaction with advertised product at the time of using.