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‘From there everything changed’: conversion narrative in the biomimicry movement

ABSTRACT An increasingly influential approach to solving human ecological problems is an innovative design practice known as biomimicry. The Biomimicry Institute, a major stakeholder in the Biomimicry Movement, promotes biomimicry as a practice that mimics nature’s genius to solve human challenges and provides hope of sustainable futures. Despite increasing global interest in the practice, so far little is known about the value placed on biomimicry within practitioner communities. Employing a corpus-assisted discourse-analytic approach, this paper explores the ways video narratives shared by practitioners affiliated with and curated by the Biomimicry Institute position biomimicry as a sacred practice. Drawing on Stibbe’s ecolinguistic approach and Hobbs’ functional religious language framework, we observe an overarching discursive pattern of conversion narrative (incorporating both personal and collective storylines) which highlights the sacred significance of the movement. We explore how the linguistic strategies underlying these conversion narratives centre human experience, mark group identity and attract new converts, while constructing an ecologically ambivalent discourse. In particular, we find that use of vague language obscures the precise nature of involvement in the movement and blurs the lines between member and non-member, contributing to the conversion narratives’ potential as powerful proselytising tools.

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‘For business it boils down to one thing’: affective legitimation in LGBTQ diversity discourse

ABSTRACT This paper underscores how articulations of/about affect establish the ‘how’ and ‘why’ of what is authorized, encouraged, redeemed, or prohibited within discourses that legitimate neoliberal governmentality. Through an exemplary analysis of LGBTQ diversity discourse data, I demonstrate how institutionalized ‘endorsements’ of diversity frame employees’ selves entirely as resources for capital, and legitimate ways that LGBTQ workers conduct themselves as feeling actors (and productive workers). This has implications far beyond the realm of LGBTQ inclusion. Building upon descriptions of discursive legitimation suggesting that strategies function in combination with one another, the process I describe, ‘affective legitimation’, is one where they cohere. Financial, bureaucratic or political-economic concerns are imbued with emotion, becoming something ‘more-than’. Diverse subjects’ authentic selfhood, innermost desires, productivity, personal and professional fulfilment, and idealized self-sufficient citizenship are grafted together – treated as equivalent, thus affirming rationales of corporate profitability and entrepreneurial self-actualization. As one speaker quoted here remarks, ‘for business it boils down to one thing’. It is vital to apprehend how contemporary discourses about workers’ capacity to feel entwine with discourses about how it feels to have ones’ labour rewarded: how sanctioned outcomes endorse certain ‘feeling rules’, and how such rules strengthen the authority and legitimacy of capitalist exploitation.

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Discourse, intersectionality, critique: theory, methods and practice

ABSTRACT For the past thirty years, Critical Discourse Studies has been consolidating as a form of linguistically-oriented, critical social research which is characterized by a deep interest in actual social issues and forms of inequality, such as racism, xenophobia, anti-Semitism and sexism, both in terms of the asymmetries between participants in discourse events and their unequal capacity to control how texts are produced, distributed and consumed. In parallel, since its coinage in Kimberlé Crenshaw's African American feminist critique of race and sex discrimination, intersectionality has been increasingly taken up on a global scale by scholars and practitioners alike, becoming a major feminist way of conceptualizing the relation between several forms of discrimination and oppression, to be analysed as simultaneous and multiplicative experiences. This Special Issue aims to enquire into the potential convergence between the critical discursive and intersectional approaches as theory, method and practice for the exploration of the crossroads of inequalities and oppression. This may contribute to the development of a critical research framework that enables the acknowledgment of the profound ways in which discursively, institutionally and/or structurally constructed sociocultural categorizations interact and produce different kinds of societal inequalities and unjust social relations. These, in turn, can be analysed in terms of the mutual and intertwined processes of resistance and transformation that arise out of them. Bringing together diverse contributions with a shared critical discursive and intersectional outlook, this Special Issue hopes to offer new theoretical and methodological insights for thinking through diversity in the light of present and future dynamics of inclusion, exclusion, and inequality. The six contributions operationalize the intersectional approach as theory, method and/or practice and incorporate it with a CDS perspective, providing a flavour of what a critical and intersectional discursive engagement with different and dynamic identity and power configurations on a global scale can achieve.

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