ABSTRACT This study examines college youth travellers’ food choices using a market segmentation-based latent class modelling approach. A D-efficient stated-preference experiment was conducted in four Chinese cities, identifying two tourist market segments with different preferences. Key factors influencing food choices include cost, taste, waiting time, service responsiveness and noise levels. Elasticities, first differences and willingness-to-pay values are estimated, providing insights for effectively targeting the youth tourism market. Results suggest that improving service quality and reducing noise levels can significantly enhance food appeal, while higher quality yields marginal returns. These findings can assist tourism and catering agencies in devising efficient strategies to attract youth travellers.

ABSTRACT Evolutionary psychology offers new potential to understand the motivation of tourists visiting dark sites. This study first identified four fundamental motives (kin care, exploration, affiliation, and status) related to dark tourism contexts, and then examined their relationships with proximal motives and disaster perception. Results found that fundamental motives positively affected corresponding proximate motives and mediated the relationships between disaster perception and proximate motives, and gender and prior experience had moderating effects. This study contributes to better understanding the fundamental psychological mechanisms of tourists visiting dark sites and has some practical implications for these sites' marketing and management.

ABSTRACT With the advancement of economic globalization and regional integration, regional tourism flows are more closely linked, which provides new clues for improving forecasting. This study develops a multivariate decomposition deep learning model to forecast tourism demand by capturing spatiotemporal interactions among regional tourism flows. The multivariate decomposition technique is introduced to reduce data complexity, while convolutional neural networks and long short-term memory networks are extracting spatial and temporal correlations of regional tourism flows. The effectiveness of the model is demonstrated in two heterogeneous international tourism cases of tourist arrivals from China or Japan to leading destinations in Southeast Asia.

ABSTRACT This study explores the relationship between perceived authenticity of the tourism experience and destination image, satisfaction and loyalty, and the moderating effect of visitor expectation. Data from Emperor Qinshihuang's Mausoleum Site Museum in Xi'an, China, were analyzed via structural equation modeling. The results indicate that perceived authenticity has a direct and indirect positive impact on loyalty behaviors through destination image and satisfaction. Visitor expectation enhance the destination image and the relationship between satisfaction and loyalty behaviors. This suggests that the proposed theoretical framework predicts tourists' intentions for heritage tourism sites, offering valuable theoretical and practical implications for sustainable development.

ABSTRACT To empirically examine the influencing mechanism and boundary conditions of tourism recovery experiences on knowledge workers' creativity, 837 valid samples were used. The results show that: (a) The tourism recovery experiences (compatibility, extent, away, fascination) could effectively stimulate the creativity of knowledge workers; (b) the perceived recovery level mediates the relationship between tourism recovery experiences and knowledge workers' creativity; (c) the travel companion intimacy has a positive moderating effect between compatibility, extent, away and perceived recovery level. The present research results provide another view of how knowledge workers' creativity is formed and expressed, but also provide practical guidance for “destination-tourist-enterprise government” to create value and achieve mutual benefit.

ABSTRACT Memorial spaces have received increasing attention as dark tourism destinations over the last two decades. Based on the stimulus-organism-response theory and the theory of planned behavior, this study proposes a model to measure the influence of environmental stimuli on tourists’ behavioral intentions regarding memorial spaces. It also examines the mediating roles of behavioral attitudes, subjective norms, perceptual (perceived) behavioral control, and affective responses. The results show that environmental stimuli have a direct and indirect effect on tourists’ behavioral intentions through the four individual state dimensions, providing both theoretical and practical implications for memorial space design and dark tourism marketing.

ABSTRACT This study aimed to bring self-congruity theory into film tourism and examine how film tourists’ self-congruity with three film elements (celebrities, film plot, and destination) affects their film tourism experience, satisfaction, and word-of-mouth. The survey results from 334 Chinese film tourists in Macao indicated that celebrity-tourist congruence, film-tourist congruence, and destination-tourist congruence have different levels of impact on the three dimensions of the film tourism experience, which further influence tourists’ satisfaction and word-of-mouth intention. This study revealed the influence mechanism of film elements on the film tourism experience. It provides implications for destination marketers to promote film tourism.

ABSTRACT Based on the first-hand survey data for 910 people without financial freedom in China during November 2019 and June 2020, this paper investigates the impact of conspicuous tourism consumption preference on individual’s tourism consumption borrowing intention as well as the effects of age empirically. The results indicate that the older the individual is, the weaker his/her conspicuous tourism consumption preference is. Conspicuous tourism consumption preference has a significant positive impact on tourism consumption borrowing intention. In terms of the male, age has negative effects in mediating conspicuous tourism consumption preference’s influence on tourism consumption borrowing intention. The above findings can deepen understanding of tourists’ behavior and its outcomes from the perspective of conspicuous consumption theoretically. In addition, they have practical significance and policy reference value for reducing personal and social finance/debt risk and related harm due to major macroeconomic fluctuations caused by the external shock such as the COVID-19 epidemic.

ABSTRACT The study of public transport and tourism, especially domestic tourism, is relatively under-researched, particularly in relation to emerging transport technologies, such as artificial intelligence (AI), and environmental, social, and governance (ESG). To bridge this gap, an integrated research model is created and tested with ESG, air quality, climate change, and AI, applying multi-analysis methods of partial least squares-structural equation modelling (PLS-SEM), multi-group analysis (MGA), and fuzzy-set qualitative comparative analysis (fsQCA) in an Asian context. The three methods provide a well-rounded perspective of the factors that influence tourists’ public transport use. Symmetric methods of SEM and MGA identifies key variables and their relationships, while the fsQCA reveals complex combinations of conditions. Results reveal that environmental and social ESG as well as climate change mitigation and sustainable mobility are significant for use of public transport by domestic tourists. High and low AI knowledge groups also have distinctive public transport use characteristics.

ABSTRACT This study develops a theoretical model to investigate the impact of smart tourism technologies (STTs) on visitors' revisit intention using the stimulus-organism-response theory. Moreover, the moderating effects of technology readiness on the relationships among STTs, visitor engagement and memorable tourism experiences (MTEs) are further examined. The results revealed that visitor engagement and MTEs significantly mediate the relationship between STTs and visitors' revisit intention. Moreover, negative technology readiness negatively moderates the relationship between STTs and visitor engagement. The findings suggest that to enhance tourists' MTEs and revisit rate, destination marketers should reduce travelers' discomfort with and insecurity about STTs.