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Երկրի տնտեսակարգի և եկամտի բաշխման փոխառնչությունները / THE INTERACTION OF THE COUNTRY'S ECONOMIC SYSTEM AND INCOME DISTRIBUTION

The purpose of studying the state of development of the country and, especially, the policy of maintaining and improving the standard of living of the population is to study the relationship between the ongoing economic policy and the level of well-being of the population. To achieve this goal, the authors identified and outlined such problems as the study of the connection between the current economic system in the country and the practice of distributing income of the population, their comparative analysis in the context of different economic systems, as well as factors influencing the accumulation and consumption of the income. Based on the study and analysis of the path of state building of the Republic of Armenia over the past period, the authors of the article made an attempt to characterize and evaluate the achievements in the socio-economic development of the country during the 1965-1980s, when Armenia was one of the republics of the former Soviet Union, and also to discuss the dynamics of change a number of macroeconomic indicators of the Republic of Armenia for 2010-2023, and compare them with selected fifteen-year development indicators of Soviet Armenia. The patterns and lessons learned from the study indicate that a market economy does not always create the best conditions for ensuring the well-being of the population, therefore an active and targeted social policy of the state is important.

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ԹԱՐԳՄԱՆԱԿԱՆ ՄԱՆԿԱԳՐՈՒԹՅՈՒՆԸ ՀԱՅԿԱԿԱՆ ԱՌԱՋԻՆ ԱՇԱԿԵՐՏԱԿԱՆ ՊԱՐԲԵՐԱԿԱՆՆԵՐՈՒՄ / TRANSLATED CHILDREN’S LITERATURE IN THE FIRST ARMENIAN CHILDREN’S PERIODICALS

This article aims to examine the role and impact of translated literature as reflected in the first Armenian children's and youth periodicals ('St. Burastan. Sahakyan,’ 1851- 1853, Constantinople; ‘Tutak Haykazian,’ 1854-1855; ‘Erkaser,’ 1855, Smyrna). The primary objective is to identify and analyze the content of materials translated for teenage readers. This study serves as an extension of our comprehensive research on children's literature translated in Armenian publications during the pre-Soviet era. The methodology employed in this study incorporates both qualitative and quantitative analyses, along with a historical approach. As part of the comparative analysis, reprints and individual translations of literary works were also examined, as they play a crucial role in shaping independent children's and young adult literature. Translated literature significantly influenced the literary and social landscape of Armenian-European interactions, aiding in the dissemination and preservation of global literary heritage. The Armenian intelligentsia of the time believed that national education and awakening required the adoption and spread of the finest European Enlightenment ideals among Armenian children and adolescents. This goal was pursued through the translation of ideologically relevant literature, which was published in the newly emerging periodicals aimed at students.

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ԱՆՁԻ ՍՈՑԻԱԼ-ՀՈԳԵԲԱՆԱԿԱՆ ՀԱՐՄԱՐՄԱՆ ՀԻՄՆԱԽՆԴԻՐԸ ԱՐԴԻ ՄԱՐՏԱՀՐԱՎԵՐՆԵՐԻ ՀԱՄԱՏԵՔՍՏՈՒՄ / THE PHENOMENON OF SOCIO-PSYCHOLOGICAL ADAPTATION OF A PERSONALITY IN THE CONTEXT OF CONTEMPORARY CHALLENGES

The purpose of this article is to analyze the theoretical underpinnings of socialpsychological adaptation. One of our tasks is to identify the concepts and characteristics of various types of adaptation through scientific inquiry employing a pre-subject approach. Adaptation is recognized as a pivotal process in the normal, harmonious development and life activity of individuals. This study was carried out using the method of theoretical analysis of literature.The central issue is examined within the framework of diverse psychological perspectives, with particular emphasis on both fundamental and specific definitions. According to significant social, economic, and political changes and challenges of our time, this study holds immense importance. It places an individual at the forefront of active life changes, fostering innovation and personal growth. Another task of our study is to observe the person in a new environment, to bring out the forms of social-psychological adaptation of the person. The article concludes that during the adaptation, individuals not only engage as active participants in changes but also become integral members of groups, embracing and embodying group norms and expectations. It is a process that is characteristic of every person in different situations and conditions of life. All this happens with the internal and external changes of the person.

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ՏՆՏԵՍՈՒԹՅՈՒՆԸ ՀԻՎԱՆԴ ՕՐԳԱՆԻԶՄ Է ՓՈԽԱԲԵՐՈՒԹՅԱՆ ՀԱՍԿԱՑԱԿԱՆ ԱՐՏԱՊԱՏԿԵՐՈՒՄԸ / CONCEPTUAL MAPPING OF «ECONOMY IS A SICK ORGANISM» METAPHOR

The aim of the article is to study the conceptual mapping of the metaphor ECONOMY IS A SICK ORGANISM within Armenian economic discourse. The primary goals of the study encompass analyzing the semantic-structural characteristics of the source domain "sick organism" and exploring the cross-domain mappings of metaphorical patterns derived from the conceptual domains "sick organism" and "economy." The topicality of this article arises from the increasing scholarly attention to conceptual metaphors within economic discourse, both as cognitive instruments and as influential tools for manipulation. The selection of linguistic analysis methods is justified by the nature of the examined data and the research objectives. The examination of the material was carried out through linguistic descriptive analysis and contextual analysis. The research findings led us to conclude that the metaphor ECONOMY IS A SICK ORGANISM gains increased relevance in the press during periods of external economic shocks such as pandemics or wars. The primary intent behind employing this metaphor in press publications is to elucidate the country's economic condition to the non-professional audience through the most familiar source domain ("sick organism"). Throughout the phases of economic crisis, negative metaphors predominated, depicting the economy as weak and vulnerable, with symptoms similar to diseases. Conversely, during post-crisis periods, positive metaphors emphasizing economic recovery become more prominent.

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ԱԶԳԱՅԻՆ-ՄՇԱԿՈՒԹԱՅԻՆ ԳՈՐԾՈՆՆԵՐԻ ԱԶԴԵՑՈՒԹՅՈՒՆԸ ՏԱՂԱՆԴՆԵՐԻ ԲԱՑԱՀԱՅՏՄԱՆ ԵՎ ՆՐԱՆՑ ԿԱՌԱՎԱՐՄԱՆ ՌԱԶՄԱՎԱՐՈՒԹՅՈՒՆՆԵՐԻ ՄՇԱԿՄԱՆ ՀԱՄԱՏԵՔՍՏՈՒՄ / THE EFFECT OF NATIONAL-CULTURAL FACTORS IN THE CONTEXT OF DEVELOPING TALENT DISCOVERY AND THEIR MANAGEMENT STRATEGIES

At the core of talent management processes and all work activities lies the individual. The type of individual and their maturity shape the culture. Adapting talent management processes to the country's culture is crucial for achieving optimal results. This research explores the intricate interplay between cultural factors and talent management processes. The primary objective of this research is to comprehensively examine how specific cultural norms and behavioral patterns prevalent in Armenian society influence talent management strategies within organizations. The aim is to propose approaches that enhance the efficiency of talent management processes and address issues hindering talent development, thereby mitigating "brain drain." The tasks outlined to achieve this goal are: - To study and comprehensively evaluate the impact of cultural factors on talent management processes. - To identify positive and negative aspects and propose solutions. The article employs a comparative, collational, and analytical approach based on international literature, thematic research, and practitioner observations. In conclusion, this research offers valuable insights into the intricate relationship between Armenian culture and talent management processes. By acknowledging cultural factors and accurately assessing their impact, organizations can optimize their human capital utilization, leading to enhanced organizational performance.

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ՀԱՅԱՍՏԱՆԻ ՄԻՋԱԶԳԱՅԻՆ ԶԲՈՍԱՇՐՋՈՒԹՅԱՆ ՆԵՐՈՒԺԻ ԳՆԱՀԱՏՈՒՄԸ PESTLE ՎԵՐԼՈՒԾԱԿԱՆ ԳՈՐԾԻՔՈՎ / ASSESSMENT OF THE INTERNATIONAL TOURISM POTENTIAL OF ARMENIA USING THE PESTLE ANALYTICAL TOOL

This article utilizes the PESTLE analytical tool to evaluate the primary issues hindering the development of Armenia's tourism sector and proposes solutions that can facilitate long-term and sustainable growth, enhancing Armenia's position in international markets. The research employs both quantitative and qualitative methods to assess Armenia's international tourism potential. To thoroughly understand the problem, statistical, graphic, comparative, and structural analysis methods were used. The study reveals several challenges in fully realizing Armenia's tourism potential through the PESTLE analytical tool. Politically, Armenia experiences frequent internal and external shocks. Economically, issues include the overall development level of the economy and insufficient infrastructure. Socially, despite Armenia's rich historical and cultural heritage and its importance for tourism, opportunities remain unexploited. Technologically, Armenia faces challenges in modernizing telecommunication networks and high-tech equipment to meet consumer demands. Additionally, legal imperfections and environmental issues resulting from increased tourist activity pose significant obstacles to the sustainable development of the tourism sector.

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ԸՆԴԵՐՔՕԳՏԱԳՈՐԾՄԱՆ ՀԱՐԱԲԵՐՈՒԹՅՈՒՆՆԵՐԻ ԻՐԱՎԱԿԱՆ ԿԱՐԳԱՎՈՐՄԱՆ ՈՐՈՇ ԱՌԱՆՁՆԱՀԱՏԿՈՒԹՅՈՒՆՆԵՐ / SOME FEATURES OF LEGAL REGULATION OF SUBSOIL USE

The purpose of this article is to study and analyze the place of subsoil use law in the legal system of the Republic of Armenia, the features of legal regulation of subsoil use relations and the composition of main subjects of subsoil use relations. The relevance of the study is due to the fact that the legislation regulating the sphere of subsoil use law in the Republic of Armenia needs systemic reforms, as evidenced by the adoption by the Government of The Mineral Sector Development Strategy of Armenia. Despite this, a systematic and comprehensive study of the legal nature of relations in the field of subsoil use has not been conducted in the domestic literature to date: only certain issues of a private nature in this area have been studied. In the course of the study, the task was set to study and analyze the history of the development of subsoil use law in various legal systems, the place of subsoil use law in the legal system of the Republic of Armenia, the specifics of regulation and the composition of subjects involved in subsoil use relations. This work's methodological basis consists of general scientific (analysis, synthesis, deduction) and special (dogmatic, comparative legal) methods. Based on the research conducted within the framework of this work, the author concluded that the subsoil use law is an independent branch of the RA legal system, and the RA Subsoil Code is subject to reforms in terms of sectoral principles guaranteeing the protection of the interests of the subsoil user and legal norms ensuring their application. Additionally, the community should be considered as a subject of subsoil use law.

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KEY TYPES OF AUTOMATED INNOVATIVE PAYMENT SYSTEMS AND THEIR SIGNIFICANCE IN THE BANKING SECTOR / ԱՎՏՈՄԱՏԱՑՎԱԾ ՆՈՐԱՐԱՐԱԿԱՆ ՎՃԱՐԱՅԻՆ ՀԱՄԱԿԱՐԳԵՐԻ ՀԻՄՆԱԿԱՆ ՏԵՍԱԿՆԵՐԸ ԵՎ ԴՐԱՆՑ ԴԵՐԸ ԲԱՆԿԱՅԻՆ ՀԱՄԱԿԱՐԳՈՒՄ

The main purpose of the article is to study the main types of automated payment systems, their application, transactions and further development stages in the banking sector. To achieve the goal, the following tasks were set: to study the process of implementing automated processes in the bank, to understand the main target groups and, based on that, to develop measures to expand the possibilities of using automated payment systems. In order to nvestigate the primary types of automated payment systems and their roles within the banking sector, the study employed the following research methods: deductive method, inductive method, analysis method, graphical method. The main conclusion of the research is that considering the complex external environment and strong competition, banks need to continuously track developments in the banking services sector and utilize automated tools. This approach can contribute to the effective and stable growth of the banking system. Over time, the stable development of automated payment systems could boost economic stability, enhance customers' media literacy, and improve their financial and economic skills. Such advancements could pave the way for updating banking resources and potentially attract additional financial investment.

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