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CYBERCRIME IN THE DIGITAL ERA: IMPACTS, AWARENESS, AND STRATEGIC SOLUTIONS FOR A SECURE FUTURE

Cybercrime has emerged as a critical challenge in the digital age impacting individuals, organizations and governments across the globe. With the rapid expansion of digital technologies and the internet, cybercriminals exploit system vulnerabilities causing significant financial, psychological and reputational damage. This paper explores the multifaceted impacts of cybercrime on society ranging from personal data breaches and identity theft to large-scale corporate and governmental attacks that jeopardize economic stability and national security. It further delves into the awareness levels among individuals and organizations, highlighting the gaps that make them susceptible to cyber threats. The study underscores the pressing need for a comprehensive legal framework tailored to the evolving nature of cybercrime ensuring swift and effective justice delivery. Technological advancements in cybersecurity such as artificial intelligence and machine learning are emphasized as crucial tools to pre-empt and mitigate these threats. Additionally, the paper advocates for widespread educational initiatives to improve digital literacy focusing on preventive measures and safe online practices. The research aims to contribute to a safer digital environment by addressing these dimensions and fostering resilience and trust in the ever-connected global community.

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A STUDY ON SUSTAINABILITY IN THE FINTECH BANKING INDUSTRY AND THE EVOLUTION OF SUSTAINABLE RATINGS IN FINTECH

The assessment and promotion of responsible and ethical practices within the dynamic fintech banking sector are crucial, and sustainable ratings play a pivotal role in achieving these objectives. As the fintech industry disrupts traditional banking, it becomes imperative to evaluate its environmental, social, and governance (ESG) performance to effectively manage risks and maximize positive impacts. This abstract delves into the significance, challenges, and recommendations surrounding sustainable ratings in fintech banking. Although fintech and digital banking offer great potential, they also pose ESG risks. Innovations in areas like digital payments, decentralized finance, big data analytics, robo-advisory, and lending platforms reshape the financial landscape and contribute to financial inclusion, consumer empowerment, and efficiency. However, the long-term sustainability implications of these advancements remain uncertain. To address this, tailored ESG rating mechanisms are needed to assess fintech banking based on material sustainability issues. These ratings evaluate performance across key metrics such as climate action, ethical AI, data stewardship, financial inclusion, and governance. Stakeholders can leverage these ratings to identify sustainability leaders and align investments with the United Nations Sustainable Development Goals. Mainstreaming fintech sustainability ratings requires collaboration among multiple stakeholders, encompassing the establishment of reporting standards, disclosure frameworks, assurance mechanisms, and capacity-building initiatives. Challenges in this pursuit include the absence of sector-specific measurement standards, the reluctance of fintech firms to allocate resources to sustainability efforts, limited internal expertise, and concerns surrounding confidentiality and security. Overcoming these challenges necessitates the introduction of mandatory sustainability disclosure policies by regulators, the development of industry-specific reporting standards by industry associations and standard setters, and the integration of sustainability due diligence into the decision-making processes of investors. Furthermore, capacity-building programs are essential to educate fintech leaders on material ESG risks and integrate sustainability considerations into their strategic planning. Ultimately, sustainable ratings in fintech banking serve as a framework for evaluating and incentivizing responsible practices, empowering stakeholders to direct investments towards sustainable fintech innovation and fostering an inclusive and sustainable financial ecosystem.

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EMPOWERING BANKING THROUGH AI: ANALYZING CUSTOMER PERSPECTIVES AND ADOPTION DRIVERS IN INDIA

Background: The future of an economy is largely dependent on the functioning of its banking sector. Artificial Intelligence (AI) has turned up as a dynamic force exerting a significant influence over the banking industry functions. This research looks at the role of AI in banking from a customer perspective. Methods: Primary sources of data collection were used and data was gathered from 250 respondents using a well-structured questionnaire. Analysis was conducted deploying various statistical techniques like descriptive statistics and inferential statistics including correlation analysis, regression analysis and ANOVA. The study proposes a framework to measure the intention to adopt AI in Indian banking system and the factors influencing the adoption decisions. Results: The findings show that intention to adopt AI in banking is influenced by awareness, attitude towards AI, subjective norms, perceived risk, perceived usefulness, and knowledge of AI technology. It yields a positive perception and intention towards AI adoption with perceived usefulness and perceived risk having strong correlation with adoption intention. Recommendations are given to accelerate AI in banking by investing in AI integration, customer trust building and tailored marketing strategies. Concludingly, embracing AI can drive banking innovation, deliver better services, build deeper customer relationships and be competitive in the market.

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AN ANALYSIS OF AWARENESS LEVELS TOWARDS GOVERNMENT SCHEMES FOR WOMEN ENTREPRENEURS IN THOOTHUKUDI DISTRICT

Entrepreneurs play a crucial role in economic growth, acting as the engine that drives innovation, job creation and overall prosperity. A rising percentage of women are following their goals to become entrepreneurs and be successful in their business endeavours as the Indian start-up industry grows. Women's entrepreneurship is essential to society's advancement and growth in the economy. Significant business and economic growth in the nation has resulted from the growing number of women pursuing business ownership. The Government worldwide implements various schemes to support and empower women in starting and scaling businesses. The Indian government carries out a number of programs to help achieve this goal. For women entrepreneurs many government and non-government organizations they are providing training, economic development, merchandising and loan disbursement. According to the last NSS survey in India we have 60.84 million Micro Small and Medium Enterprises (MSME’s) out of them only 20.37% MSMEs were owned by women. This paper focused to make a clear study on the awareness level amongst women entrepreneurs under numerous government schemes which are readily available to encourage and empower the women community in their entrepreneurial activities. With the assistance taken from both quantitative surveys and qualitative interviews, the research compiled with various advanced statistical tools and techniques to gather the data from the wide range of women respondents in Thoothukudi regional area. The findings will contribute valuable insights into the current state of awareness among women entrepreneurs in Thoothukudi regarding government schemes.

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