What is relationship between sport and sustainability
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The relationship between sport and sustainability is multifaceted, involving the integration of environmental considerations into the operations and strategic planning of sports organizations. Studies indicate that while there is a growing recognition of the importance of environmental sustainability in sports, particularly in collegiate athletics, there is often a gap between environmental concerns and the implementation of sustainability initiatives (Atalay, 2021). This disconnect may stem from challenges such as communication barriers, cost concerns, and a lack of knowledge about how to effectively integrate sustainability practices (Atalay, 2021; Stinnett & Gibson, 2016).
Interestingly, despite these challenges, there are indications that sports organizations are making strides in adopting sustainable practices. For instance, collegiate recreational sports programs have been assessed for their sustainability efforts, revealing that certain institutions, particularly those with larger facilities and higher enrollment, are leading in the adoption of sustainable initiatives (Casper et al., 2012). Moreover, the sport sector's environmental efforts have extended to corporate-sponsored initiatives, which have been shown to influence fans' support for environmental sustainability when there is a strong attachment to the sport organization and a perceived fit between the sport brand and sustainability (Casper et al., 2021).
In conclusion, the relationship between sport and sustainability is complex and evolving. While sports organizations are increasingly aware of the need for environmental sustainability and are beginning to implement related initiatives, there is a need for more proactive planning and better communication to bridge the gap between concern and action. Additionally, the influence of stakeholders, including fans and corporate partners, plays a significant role in advancing sustainability in the sports context (Casper et al., 2021; Pelcher & Mccullough, 2019; Stinnett & Gibson, 2016). The research suggests that sports can contribute positively to environmental sustainability, but a concerted effort is required to ensure that these initiatives are effective and sustainable in the long term (Mascarenhas et al., 2021; Mccullough et al., 2022).
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