Abstract
Despite anti-retroviral therapies HIV/Aids still represents a threatening and often fatal disease in most of sub-Saharan Africa. Awareness campaigns which combine various media thus remain an important means in the struggle against the pandemic’s further spreading. Posters are one such crucial element. As campaigns increasingly rely on principles of social marketing, the segmentation of the audience and the identification of different target groups have become key concepts to be reckoned with.
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