Abstract
This chapter proposes that YouTube should be understood as a digital archive with its own developing aesthetic forms where fans act as attentive and specialist curators of a star text. Through an analysis of three Mexican stars from the so-called Golden Age of industrial cinema, Pedro Infante, Jorge Negrete and Emilio Fernández, this chapter focuses on their YouTube star texts, and draws out what these mean for the nascent field of online re-meditated star studies. It also considers the ways in which the star’s gender determines how fans produce an online star text and how YouTube can be understood to function as a precarious archive.
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