Abstract
This study was designed to examine messages about manhood revealed by televised professional wrestling through content analyses of 118 World Wrestling Entertainment (WWE) programs and pay-per-view events. Specifically, messages concerning masculinity and the way in which proof and assertion of manhood are accomplished were investigated and compared to the culturally ideal version of masculinity. Findings revealed that the messages imparted by the WWE about manhood support the dominant hegemonic form of masculinity, which emphasizes aggression and violence, emotional restraint, and success and achievement. Popular culture messages about manhood that emphasize hegemonic masculinity have implications for alternative expressions of masculinity and potential gender role socialization, which are discussed.
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