Abstract
Thesis of the article: it has long been believed that there is a negative influence of television on the level of readership. Such a view is always proclaimed when the “books and television” context appears, but it is rarely supported by appropriate references to the researches in this field. The purpose of this article is an attempt to demonstrate that television is not a factor which influences negatively on the readership. It is a stereotypical view which is not confirmed in the professional scientific literature. Research methods: analysis of scientific papers devoted to researches analyzing the impact of television on reading. The main results, conclusions: television does not pose a threat to books and reading, and, thus, it cannot be proved that television has a negative impact on readership.
Highlights
Thesis of the article: it has long been believed that there is a negative influence of television on the level of readership
Such a view is always proclaimed when the “books and television” context appears, but it is rarely supported by appropriate references to the researches in this field
The purpose of this article is an attempt to demonstrate that television is not a factor which influences negatively on the readership
Summary
Streszczenie: Od dawna już funkcjonuje przekonanie o negatywnym wpływie telewizji na poziom czytelnictwa. Pogląd taki jest głoszony zawsze, gdy pojawia się kontekst „książki i telewizji”, choć rzadko kiedy jest poparty stosownym odesłaniem do rzeczowych badań w tym zakresie. Celem niniejszego artykułu jest próba wykazania, iż wskazywanie telewizji jako czynnika wpływającego negatywnie na czytelnictwo jest wyobrażeniem stereotypowym,. M nieznajdującym potwierdzenia (odniesienia) w fachowej literaturze przedmiotu. W artykule odwołano się do prac naukowych poświęconych badaniom wpływu telewizji na czytelnictwo. Ostatecznie wykazano, że telewizja nie stanowi zagrożenia dla książki i czytelnictwa, a tym samym nie da się udowodnić jednoznacznie negatywnego wpływu telewizji na czytelnictwo. U Słowa kluczowe: czytelnictwo, książka, telewizja The Impact of Television on Readership
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