Abstract
Communicative competence in multicultural environment includes the proper use of verbal and non-verbal expressive linguistic messages - appellative (strive for impact on the others), informative, evaluative, and self-revealing ones. The implicit appeals in the process of communication are expressed in an indirect way by means of establishment of such emotional climate that makes the other people execute the untold wish – for example, if someone looks sad, we strive to make him/her glad. The paradoxical appeals in the process of communication aim to provoke the opposite reactions to these that they announce as aiming to provoke. For example, if a child in the kindergarten does not want to eat, this child is told that the food is not for him/her and s/he must not eat it.
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