Abstract

In the twenty first century, there has been a growing awareness towards the necessity of empowering women in order to improve their socio-economic status. This has been a trend that has continued throughout the century. Role of Media is vital in empowerment as it has a wide and easy access. It has been involved in empowering woman in India. The present article tries to find out various means for the empowerment of woman, its impact on the socioeconomic status of woman; the factors affecting their improvement. It also tries to identify the challenges to empower the woman. Radio and television are the most commonly used information sources for women. The media is supposed to make steady progress in educating women and making them aware of their potential to do better, to be empowered, and to stand up for their rights and for themselves wherever they may be in the world. In rural and less urban areas of the country, the media serves as a powerful source of inspiration for women. The positive aspects of the empowerment of woman provided in the media programmes need to be fore grounded. The present paper places for the consideration of the readers, what are the current issues and problems with regard to the Indian woman and media.

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