Abstract
This paper examines the path taken by women entrepreneurs by examining Nykaa, a significant participant in the Indian beauty and wellness sector. Nykaa, which was founded by former investment banker Falguni Nayar, has become a leader in empowering women in the workplace and beyond. The article opens by discussing the importance of female entrepreneurs in the modern economy. It then analyzes Nayar’s first foray into entrepreneurship, stressing the tactics and obstacles she faced. Thereafter, the emphasis turns to Nykaa’s innovative business strategy and efforts to support women entrepreneurs. A SWOT analysis clarifies Nykaa’s competitive position and potential for future growth by highlighting its strengths, weaknesses, opportunities, and threats. The paper concludes by highlighting Nykaa’s revolutionary influence on women entrepreneurs, serving as a source of motivation for prospective business owners and a driver of gender-inclusive business ecosystems.
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