Abstract
The central point made in this volume is that the study of the media-based reproduction of gender requires two plains of analysis. One of them concerns the macro-level of grand discourses that seek to enforce and legitimate specific relations of power. The other is preoccupied with the micro-level of lifeworld practices, where the power relations become part of people’s lived experience. The former level was attended to in the previous chapter in the discussion informed by the Critical Discourse Analysis (CDA) theory of language. The latter is the subject matter of the current chapter and it will be discussed here primarily from the perspective of Feminist Poststructuralist Discourse Analysis (FPDA).KeywordsGender IdentityMedia ReceptionSubject PositionDominant DiscourseMedia DiscourseThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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