Abstract
ABSTRACT The aim of this study was to analyse the portrayal of women and men on Spanish television news. A quantitative content analysis was conducted which comprised 1,834 news stories from 41 television newscasts of the three television channels with the highest viewership ratings in Spain. Content-analysis results showed that women were portrayed in the news much less frequently than men, and women and men were depicted after the gender stereotypes that attributed greater power and status to men than to women. Furthermore, women were portrayed as victims more frequently than men, and men were portrayed as athletes more frequently than women. Men were represented as main character in 40.7% of the news stories whereas in the case of women it amounted to just 7.3%. News stories by women reporters were more likely to relay on women as main characters than did stories by male reporters; also women reporters were more inclined than male reporters to use females as sources, although the most common sources in the new stories both by male and female reporters were expert men. Results allow us to conclude that the portrayal of women and men in television newscast is very unequal in Spain.
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