Abstract
ABSTRACT The literature on post-communist democracies has traditionally suggested that expensive media-based campaigns are key to electoral success. Using data from the 2011, 2015, and 2019 Estonian Candidate Study, this article provides an up-to-date evaluation of how important monetary and non-monetary campaign efforts are in shaping candidates' electoral performance in a post-communist democracy. It finds that, while campaign spending continues to influence candidates' electoral fortunes, candidates need to significantly outspend their rivals to enjoy a meaningful increase in their vote share. There is also emerging evidence that candidates are starting to electorally benefit from devoting more time to promoting their candidacy.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.