WINE-GROWING PRODUCTS CHANNEL AND SWOT ANALYSES

Abstract

The wine-growing and the wine-making channel represent the process of transformation of grapes into must and wine until it reaches the final consumer, with all the activities, endowments and institutions involved. The wine channel is one of the most complex agricultural and alimentary channels because one and the same unity can integrate all the activities: research, obtaining the growing material, wine-making, obtaining the wine, its stabilization and bottling and the distribution to the final consumer. Measures and means of wine-growing connection regulation The coordination of the wine-growing and wine-making channel is based on the institutions and regulations in order to organize the stages of the channel using negotiated measures and instruments, and materialized in a legislative body that becomes obligatory for the entire channel. The systems of the institutions for the regulations of the wine-growing channel are: The Agricultural, Forrest and Rural Development Ministry, The Council for the production of “Grapes, must, wine, wine products and processed products”, The Payment Agency and for Intervention in Agriculture and Rural Development. Institutions with the role of elaboration and implementation of the market policy in the wine-growing and wine-making field, professional organizations of the product: The National Inter-professional Wine- Growing and Wine-Making Organization – Regional Professional Wine-Growing and Wine- Making Organizations, Patronal Organizations – The National Patronate of Wine and Vineyard. The channel Organizations: The State Inspection for the Technical Wine-growing and Wine-making Control – ISCTV, The National Office of the Original Denomination for the Wines and Other Wine-growing and Wine-making Products – ONDOV, The National Office of Grape Vine and Wine – ONVV Institutions for Certification and Control – The Central Lab for Seeds Quality. The activity of the economical agents in the wine-growing and the wine-making channel is considered, generally, as efficient. Of course the negative influences of the macromedium will have an imprint on this channel: the reduced dimensions of the exploitation, the old technologies, lack of information and of the access to different services. The main element of the strategy in the wine sector is the improvement of the image of the Romanian wines so that it would penetrate the extern markets successfully.