Why travellers Share Their Experiences on Social Media: A Uses and Gratifications Approach for Profile-Based Versus Content-Based Social Media Sites
Abstract Prior research on motivations for sharing travel experiences on social media offers fragmented and inconsistent findings due to the ad-hoc selection of constructs, the use of diverse terminologies for the same motivations, the combination of different motivations into single constructs, and the lack of distinction between different social media platforms. To address these limitations, we review existing literature and categorise the motivations for sharing based on two dimensions: the orientation of the motive (i.e. functional, affective and expressive) and the sphere of action (i.e. self-sphere and social-sphere). Then, based on Uses and Gratifications (U&G) theory, we empirically examine the effect of these motivations on actual travel experience sharing. The results identify four key motivations (gratifications) for travellers in profile-based social media (i.e. enjoyment, expressing positive feelings, documentation of experiences, and helping the service provider) and three in content-based social media (i.e. helping the service providers, helping other travellers, and enjoyment). Finally, the implications for encouraging travel experience sharing behaviours in social media are discussed.
- Book Chapter
7
- 10.1108/978-1-83982-848-520211053
- Jun 4, 2021
“I Need You All to Understand How Pervasive This Issue Is”: User Efforts to Regulate Child Sexual Offending on Social Media
- Research Article
1
- 10.1097/01.hj.0000552751.97358.2e
- Jan 1, 2019
- The Hearing Journal
Tinnitus Awareness and Misinformation on Social Media
- Research Article
9
- 10.5937/turizam24-24429
- Jan 1, 2020
- Turizam
In recent years Social Media (SM) platforms are becoming highly significant for the tourism industry as a medium for information exchange and communication platforms for tourists and travelers. Tourists are using Web 2.0 platforms to plan their travel, book hotels, confirm and cancel reservations, enquire about packages and itineraries, to read reviews posted by other travelers, and also to share their travel experiences by posting reviews, comments, ratings, photographs, etc. with others. The purpose of this study is to determine the influence of user-generated-contents on social media platforms in the travel planning of tourists in Udaipur, India. This study analyze the opinion of tourists regarding the benefits of social media and travel material posted on various social media platforms and to draw factors that are helpful in influencing the use of information through social media. To fulfill the objectives, primary data was collected by using a judgmental sampling method and a 5-point Likert type scale through a structured questionnaire. A sample of 309 respondents who visited Udaipur as a tourist during the period of early October 2017 to the end of March 2018 was surveyed. Using descriptive statistics and factor analysis results were presented and explained. The findings revealed that tourists have a positive opinion towards online reviews and travel material posted on social sites. The majority of the tourist respondents opined that online reviews, ratings, and comments, etc. regarding travel destinations, hotels, food, and climate, etc. help in their travel planning and travel related decisions. The results of factor analyses demonstrated that three factors namely; social media ease and trust, social media risk reduction and helpfulness and social media enhance joy and excitement were considered helpful in influencing the use of information through social media sites.
- Research Article
1
- 10.1097/01.hj.0000533803.94719.58
- May 1, 2018
- The Hearing Journal
The “Buzz” About Tinnitus: A Social Media Study
- Research Article
- 10.1016/j.ptdy.2022.08.012
- Sep 1, 2022
- Pharmacy Today
Beware: Patients increasingly purchasing medications via social media
- Research Article
42
- 10.1053/j.ackd.2013.04.001
- Jun 26, 2013
- Advances in Chronic Kidney Disease
Using Digital Media to Promote Kidney Disease Education
- Research Article
6
- 10.1080/1051712x.2021.1920697
- Apr 3, 2021
- Journal of Business-to-Business Marketing
Purpose: Overwhelmed by the huge rise in the number of social media (SM) platforms, B to B firms have been increasingly using multiple social media (SM) platforms to enhance their relationships with their customers. The purpose of this study is to investigate the influence of the competitive pressure to use SM on B to B firms use of multiple SM platforms, organization and individual SM competences and on relationship sales performance. Method: An online survey is implemented to collect data from B to B firms from different industries in an emerging market, i.e. Kuwait, to produce 152 usable questionnaires. Structural equation modeling is carried out using Smart PLS 3. Findings: The main findings show that competitive pressure to use SM fully influences relationship sales performance through individual social media competence. It also influences relationship sales performance through two mediations (1) organizational SM competence, (2) on a less important level, through the use of multiple SM platforms and organizational SM competence. Additionally, both organization and individual SM competence are found to significantly influence relationship sales performance. Implications: This study uncovers the complex mechanism through which competitive pressures to use social media influence both individual and organization social media competence and their relationship with their customers. It demonstrates that the use of multiple SM platforms significantly increases relationship sales performance, but this influence is weak. Therefore, top managers must choose the right number of SM platforms and design clear SM strategies. Originality: This study sheds light on the influence of competitive pressure to use SM on B to B firms’ relationships with their customers i.e. relationship sales performance. This coercive pressure could potentially spread B to B firms’ resources over a large number of SM and lead to poor SM presence. The study also emphasizes the role of top management in choosing the optimal combination of SM platforms and developing their organization SM competence.
- Research Article
- 10.5204/mcj.956
- Apr 29, 2015
- M/C Journal
Government Surveillance and Counter-Surveillance on Social and Mobile Media: The Case of Iran (2009)
- Research Article
80
- 10.5204/mcj.561
- Oct 11, 2012
- M/C Journal
Twitter Archives and the Challenges of "Big Social Data" for Media and Communication Research
- Research Article
12
- 10.1016/j.jand.2021.11.007
- Nov 15, 2021
- Journal of the Academy of Nutrition and Dietetics
Guidance for Professional Use of Social Media in Nutrition and Dietetics Practice
- Front Matter
44
- 10.1016/j.ophtha.2019.02.015
- May 20, 2019
- Ophthalmology
Navigating Social Media in #Ophthalmology
- Book Chapter
1
- 10.1108/978-1-83982-848-520211051
- Jun 4, 2021
Justice on the Digitized Field: Analyzing Online Responses to Technology-Facilitated Informal Justice through Social Network Analysis
- Research Article
3
- 10.1002/cb.2255
- Sep 21, 2023
- Journal of Consumer Behaviour
This research advances our understanding of disruptions to marketing channels in the digital world by investigating the viability of consumer cooperative systems which are envisioned as multi‐actor constructed networks using social media (SM) platforms. It introduces the concepts of “social media consumer wine cooperator” as a new distribution channel for wine and investigates the consumer's intention to participate in an SM and become a wine cooperator. Relying on the uses and gratifications theory (UGT), we adopted a quantitative research inquiry with data gathered using an online survey involving a sample of 486 French consumers. We empirically tested the relationships among four factors: attitude toward buying wine based on SM recommendations, perceived risks, intention to buy wine on SM, and consumer intention to become an SM wine cooperator. Findings indicate that the intention to be an SM wine cooperator is positively correlated with attitude toward buying wine based on SM recommendations and the intention to purchase wine on SM. To finish with, we link the concept of the consumer wine co‐op to the current debate in the literature on centralized versus decentralized (built on top of blockchain networks) social media platforms, opening the door for future research avenues.
- Research Article
1
- 10.34778/5h
- May 27, 2022
- DOCA - Database of Variables for Content Analysis
Alcohol Portrayals on Social Media (Social Media)
- Research Article
- 10.1215/15525864-9767996
- Jul 1, 2022
- Journal of Middle East Women's Studies
From Café Culture to Tweets
- Ask R Discovery
- Chat PDF
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