Why people do not bother using digital wallets? A qualitative study on resistance behavior

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Purpose This study aims to qualitatively investigate and uncover the factors influencing resistance intention to local digital wallets in the context of Brunei Darussalam. Design/methodology/approach This study uses a qualitative approach to investigate resistance toward adopting local digital wallets in Brunei Darussalam. Using a purposive sampling approach, an online survey was distributed via prevalent social media platforms, targeting individuals who intentionally refrain from using these services. Structured questionnaires capture demographic data, while open-ended questions explore reasons for resistance. Thematic analysis, guided by the innovation resistance theory (IRT), extracts and analyses collected responses to reveal emergent themes. Data saturation, anticipated with a minimum of 12 responses, signifies sample adequacy. Findings This study collects 55 responses reflecting resistance to local digital wallet adoption, primarily from females and youths (i.e. Generation Z groups). Through deductive thematic analysis, guided by the IRT framework, five emerging themes related to resistance behavior were identified. The “Access Barrier” highlights issues such as the lack of prerequisites like bank accounts, limited capital and restricted internet access; the “Risk Barrier” emphasizes concerns about data security, privacy, financial fraud and money management; the “Tradition Barrier” underscores challenges associated with preferences for cash and plastic money; the “Usage Barrier” addresses issues of digital overload, process complexity and unfamiliarity; and finally, the “Value Barrier” illuminates issues of apathy, lifestyle incompatibility and limited vendor acceptance. Research limitations/implications This study recognizes several limitations related to sample representativeness, reliance on self-reported data, the use of a cross-sectional design and a narrow focus on individual perspectives. Moving forward, it is important for future studies to address these limitations by implementing strategies such as obtaining more balanced samples, incorporating quantitative data collection methods, adopting longitudinal approaches and incorporating perspectives from a wider range of stakeholders. By doing so, researchers can enhance the validity and generalizability of their findings, leading to a more robust understanding of the dynamics surrounding digital wallet resistance and adoption within academic discourse. Practical implications Digital wallet providers must prioritize accessibility by addressing barriers like prerequisites, financial constraints and internet connectivity. Strategies include expanding access to unbanked populations, incentivizing first-time users and enhancing internet infrastructure. To mitigate risk-related barriers, providers should focus on data security, privacy protection and user safety. Tailoring offerings to accommodate diverse user preferences, simplifying usage processes, increasing awareness through educational campaigns and collaborating with stakeholders are essential. Collaboration between providers, regulatory bodies, financial institutions and merchants is vital to address multifaceted barriers, improve infrastructure, enhance security measures and promote user awareness, enabling digital wallet adoption and fostering the growth of the digital economy. Originality/value This study contributes to understanding the factors influencing the resistance behaviour to wards local digital wallets in Brunei Darussalam, offering insights for policymakers, academicians and digital wallet providers to address resistance and promote sustainable adoption.

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  • Mar 22, 2024
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Purpose This exploratory study aims to investigate and identify the factors influencing discontinuance intention among past users of local digital wallets in Brunei Darussalam. Design/methodology/approach This study uses a mixed-method approach that integrates quantitative and qualitative research method. An online survey is distributed via widely used social media platforms, using purposive sampling to target previous users of local digital wallets. Structured questionnaires capture demographic data, whereas open-ended inquiries delve into reasons for discontinuation. Descriptive analysis will extract the demographic profiles of the samples. Inductive thematic analysis, guided by Braun and Clarke's framework, will extract and analyze qualitative responses to unveil emergent themes. Data saturation, anticipated beyond 12 responses, will signify sample adequacy. Findings Demographic profiles based on gender, age and payment preferences of discontinuers supplement the justification for identified themes influencing digital wallet discontinuation in Brunei Darussalam. These themes include “Acceptability Challenge,” highlighting limited vendor acceptance; “Financial Management and Security Issues,” revealing concerns over impulsive buying behavior and security robustness; “Limited Benefits,” referring to short-term interest driven by promotional benefits; “Technological Inertia,” emphasizing reluctance to change from conventional payment methods and “Technical Challenges,” encompassing internet connectivity and operational functionality issues. Research limitations/implications This study acknowledges few limitations, including a limited number of respondents, comprising majorly of the younger age groups and females. Self-reported data usage introduces potential response bias, impacting result validity. The qualitative approach limits comprehensive understanding, suggesting validation through quantitative correlational studies. Additionally, the cross-sectional design restricts insight into the dynamic nature of digital wallet discontinuance in Brunei, suggesting the need for longitudinal studies. Practical implications The findings of this study offer valuable insights for digital wallet providers, policymakers and businesses operating within the realm of Brunei Darussalam. By tackling pertinent issues such as vendor acceptance, financial security and promotional incentives, stakeholders can effectively improve user experiences and mitigate intentions of discontinuing usage. Recommended strategies encompass the enlargement of vendor networks, the implementation of stringent security measures and the customization of promotional campaigns. Furthermore, comprehending demographic inclinations enables the tailoring of offerings, thereby fostering enduring adoption rates. Social implications This study’s findings hold social significance for financial inclusion, technological literacy and consumer empowerment in Brunei Darussalam. Overcoming barriers to digital wallet adoption, such as limited vendor acceptance, promotes financial inclusion in the long run. Improved understanding of digital wallets enhances technological literacy and empowers users to make informed decisions. By catering to diverse demographic needs, stakeholders can promote social equity and ensure widespread access to digital payment benefits, thus positively impacting Brunei Darussalam’s socioeconomic landscape. Originality/value This study contributes to the existing knowledge gap on digital wallet discontinuance in Brunei Darussalam. By uncovering key themes and factors influencing past users’ decisions, it advances understanding in the context of postadoption dynamics. The study provides valuable insights for local and global fintech adoption strategies.

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