Abstract
Digital marketing is the practice of promoting products, services, or brands through electronic media, such as the internet, social media, search engines, mobile devices, or other digital channels. Digital marketing strategies can include a wide range of tactics, such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, affiliate marketing, and many others. The goal of digital marketing is to reach a targeted audience, engage with them, and drive them to take a specific action, such as making a purchase or signing up for a newsletter. Digital marketing is often used by businesses of all sizes to increase their visibility, reach more customers, and ultimately grow their revenue.
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