Abstract
Who Is Ignorant This article studies dispute between Chinese sports journalists and Chinese sports elites in a socio-cultural context. Based upon a number of case studies, the professional features of Chinese sports journalism and Chinese elite sport are elaborated and the different characteristics of Chinese sports journalists and Chinese sportspeople are examined. The study then investigates how the cultural differences between Chinese sports journalists and Chinese sportspeople affect their understandings of news values and the duty of the news media and concludes that the different understandings of the media's duty are often the trigger of dispute.
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