Abstract
Abstract Times are changing. One third of our downloads come from readers in the United States: North America accounts for roughly 40% of all downloads. This is remarkable, since Acta Physiologica is still widely recognized as a journal with Scandinavian roots. However, interesting trends are taking place: The United States is the largest contributor of manuscripts. What is more, Acta Physiologica is now available in 5,116 institutions in the developing world through philanthropic initiatives. This has had an enormous effect on our readership; readers from developing and emerging economies are increasingly downloading our articles. In China, the increase within one year has been 22%. Acta Physiologica © 2013 Scandinavian Physiological Society.
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