Abstract
The article outlines an evaluation in which multiple attempts were made to negotiate a more powerful program design. Results of a parent education intervention are briefly reported. Lasting change in human behavior requires the application of intense program dosages across ecological systems. Despite these recommendations from behavior change literature, many programs seek quick fixes with low dosage, uni-level interventions. What role should scholars and program evaluators play in informing clients about the duration and intensity required for effective parent education interventions? Implications and questions are presented for others involved in creating powerful behavior change interventions to address complex social issues.
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