When product-harm crises spill over on country identity: the moderating roles of social media engagement, cynicism, and efficacy beliefs

Background:Breast cancer is the major concern worldwide and in India too. Lack of awareness is one of the causes of increasing mortality rate in India. Social media is playing an important role in health communication including breast cancer information. In India, number of women are using social media.Objective:To explore the impact of social media usage and engagement in enhancing knowledge and practices to prevent breast cancer among women of India.Methodology:A cross-sectional study was conducted in Delhi-National Capital Region of India with a sample of 649 women (response rate 83.51%). The questionnaire consisted of three sections. In first section, sociodemographic details (four items) were collected, second section contained five items on social media use and engagement and third part included items on knowledge about risk factors (seven items), symptoms (eight items), and screening (six items) of breast cancer and practice (seven items). Descriptive statistics, Chi-square, Cramer-V test, and structural equation modeling-Analysis of a moment structure were used to identify the relationship between social media engagement and knowledge and practices of women.Results:Around 80% (431/542) of women have medium level of social media engagement and 20% are highly engaged. The slope coefficient of the relationship between social media engagement and knowledge is 0.805 and between knowledge and practice is 0.309, Chi-square value is 52.053 and 29.624, Cramer-V statistics is 0.310 and 0.165, respectively, which indicates significant relationship.Conclusion:The study result justified significant impact of social media engagement on knowledge and practices of women to prevent breast cancer.

Background Social media has emerged as a common source of dermatological information. Monitoring the patterns of social media use and engagement is important to counteract the limitations of social media. However, evidence in Vietnamese dermatology patients is lacking. Objective This study aimed to explore social media use and engagement by dermatology patients and to identify factors associated with social media use and engagement. Methods A cross-sectional study was conducted with 519 participants at the Vietnam National Hospital of Dermatology and Venereology during September to November 2018. Data about sociodemographic characteristics, social media use, and social media engagement were collected. Multivariate logistic and tobit regression models were used to identify factors associated with social media use and engagement. Results Interest in information about “cosmetic, beauty, and skincare techniques” was the greatest (184/519, 46.2%). The mean engagement score was 8.4 points (SD 2.4 points). Female patients were more likely to use social media (odds ratio [OR] 2.23, 95% CI 1.23-4.06) and be interested dermatological information on social media (OR 3.09, 95% CI 1.35-7.09). Women also had higher social media engagement scores (coefficient=0.68, 95% CI 0.17-1.18). Higher social media engagement scores were related with Instagram use (coefficient=0.58, 95% CI 0.00-1.15) and higher credibility scores for “family members” (coefficient=0.15, 95% CI 0.03-0.26) and “dermatology companies” (coefficient=0.22, 95% CI 0.04-0.39). Conclusions This study discovered high social media usage among dermatology patients. However, only moderate utilization and credibility levels were reported regarding the use of social media as a source of dermatological information. More efforts should focus on involving dermatologists in the development of individualized information on social media targeting specific groups of dermatology patients.

Social media engagement has become an integral aspect of modern life, with individuals increasingly using these platforms for various purposes, including social interaction, information sharing, gaming and other entertainment purposes. Psychological well-being is a state of positive mental health in which a person experiences a sense of happiness, contentment and fulfillment. A previous study showed that there is a link between social media engagement and increased mental health symptoms. This study aimed to explore the relationship between social media engagement and psychological well-being among emerging adults. A total of 145 participants were recruited using a convenience sampling method. Social media engagement was evaluated using the social media engagement questionnaire (SMEQ) and psychological well-being was evaluated using the psychological well-being scale. The data collected through online surveys, were analyzed using a correlational research design. It was found that social media engagement strongly correlates with the three aspects of psychological well-being among emerging adults. Results indicated that social media engagement was negatively correlated with autonomy, environmental mastery and positive relation with others. These findings suggest that the nature of social media engagement plays a significant role in influencing psychological well-being. Further studies should investigate these changes in greater depth, particularly with larger and more diverse samples, to gain a better understanding of how specific aspects of social media use affect mental health and psychological well-being.

The national youth and young adult tobacco prevention mass media campaign, truth®, relaunched in 2014 with the goal of creating “the generation that ends smoking.” The objective of this study was to assess whether the strategy of airing truth ads during popular, culturally relevant televised events was associated with higher ad and brand awareness and increases in social media engagement. Awareness of six truth advertisements that aired during popular television events and self-reported social media engagement were assessed via cross-sectional online surveys of youth and young adults aged 15–21 years. Social engagement was also measured using separate Twitter and YouTube metrics. Logistic regression models predicted self-reported social engagement and any ad awareness, and a negative binomial regression predicted the total social media engagement across digital platforms. The study found that viewing a popular televised event was associated with higher odds of ad awareness and social engagement. The results also indicate that levels of social media engagement for an event period are greater than for a nonevent period. The findings demonstrate that premiering advertisements during a popular, culturally relevant televised event is associated with higher awareness of truth ads and increased social engagement related to the campaign, controlling for variables that might also influence the response to campaign messages.

The aim of this article is to study the impact of social media engagement and public attention on Pfizer during the COVID-19 pandemic. Our study focuses on Twitter to investigate Pfizer's social media activity and engagement during the pandemic. We analyze different social media engagement metrics, such as conversation rates, speed of information diffusion, and public approval ratings. In addition, we use Google Trends to track changes in public attention toward pandemic-related keywords like “COVID-19” and “COVID-19 booster shot” and examine their relationship with Pfizer's stock returns. Our findings suggest that social media engagement during the pandemic had a significant positive impact on Pfizer's returns. Furthermore, we show that, while high levels of public attention toward COVID-19 and COVID-19 booster shot negatively impact Pfizer's returns, social media engagement has a positive incremental effect on the company's returns during periods of heightened public attention.

Privacy concerns and social media usage continue to increase in parallel for many online consumers. While researchers have suggested the negative impact of privacy concerns on social media engagement, it is also observable that privacy concerns do not prevent users from disclosing their personal information online while using social media, in other words a privacy paradox exists. Noting this interesting discrepancy, our research investigates various factors influencing the relationship between privacy concerns and social media engagement. Privacy related factors are examined along with social media constructs as potential moderators that would explain why privacy concerns do/do not affect social media engagement. To explore these relationships, an online survey was conducted with a total of 760 US social media consumers. Results determined that privacy concerns negatively influenced social media engagement to the extent that users have privacy protection behaviors, social media trust, and social media fatigue. Interestingly, when users have high trust on social media platforms, social media engagement is more likely to increase despite privacy concerns. To increase engagement from consumers on these platforms, brands should look to establish transparent interactions with consumers that ensure data privacy and limit data surveillance.

This study investigates the influence of social media engagement on trust and customer satisfaction, as well as how these factors affect repurchase intention among Spotify users from Generation Z and Generation Alpha. It also explores the moderating role of Fear of Missing Out (FOMO) in those relationships. Using a quantitative approach, data were collected from 238 respondents through an online survey and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings indicate that social media engagement significantly increases both trust and customer satisfaction. In turn, both trust and satisfaction significantly influence users’ intention to continue using the platform. FOMO strengthens the relationship between social media engagement and trust but does not significantly moderate the relationship between engagement and satisfaction. These results suggest that emotional and social factors particularly personalized digital experiences and perceived social trends play a key role in shaping digital loyalty. The study highlights the importance for digital platforms like Spotify to focus on both social engagement and accurate personalization to maintain user satisfaction and loyalty.

Problematic social media use is becoming a significant social and clinical concern, and there is growing research interest in the psychological factors involved, such as personality predispositions and the fear of missing out (FOMO). The present study investigated both the dark triad (DT, namely, narcissism, Machiavellianism, and psychopathy) and trait emotion intelligence (trait EI) in relation to the problematic use of technology and social media engagement and the mediating role of FOMO. A total of 788 people between 18 and 35 years old (M = 24.22; SD = 3.91; 75% women) were surveyed. The results showed that social media engagement was positively related to problematic social media use and negatively related to trait EI. In addition, problematic social media use was positively related to DT and negatively related to trait EI. Fear of missing out was positively related to social media engagement, problematic social media use, and DT, and negatively related to trait EI. Fear of missing out had a mediating effect on the relationship between personality dimensions, problematic social media use, and social media engagement. The extent to which personality traits may underpin problematic use of social media and the practical implications of the findings are discussed.

The increasing use of social media has led government agencies to take initiatives for using social media as an additional platform, apart from websites, to disseminate information; especially, regarding the services offered by government agencies. However, a paucity of empirical research on social media engagement with regard to government agencies has been recorded. The present study explores social media usage and engagement on Malaysian government agencies’ Facebook pages. Eight government agencies with the highest usage of Facebook have been selected. Data are collected from Graph API for the publicly visible posts. The content analysis is conducted on texts and messages. The findings related to social media engagement are presented, revealing that likes are the most common mode of engagement. Further study is required, using statistical analysis, to measure social media engagement on government agencies social media platform.

Background: Social media has influenced the perception of beauty, attraction and body image among adolescents which is significantly regulated by socio-cultural factors. Individuals with low self-confidence and a strong desire for social acceptance tend to seek approval from their environment and become overly concerned with their physical appearance. Adolescents, who are more susceptible to insecurity and adjustment issues, are particularly vulnerable to the negative effects of social media.Objective: This study comprises two objectives: 1) To investigate the relationship among self-esteem, social media engagement and adjustment in adolescents displaying symptoms of body dysmorphia. 2) To compare participants on the basis of gender and urban-rural divide on self-esteem, social media engagement and adjustment.Participants: The study utilized a correlational design and t-test and collected self-reported data from 198 adolescents aged 13 to 19 years (M=17.43 years; SD=1.82).Measures: The data were gathered using the Body Dysmorphic Disorder Questionnaire (BDDQ) screening questionnaire, Bell Adjustment Inventory, Social Media Engagement Scale (SMES) and State Self-Esteem Measure.Result: Correlation analysis revealed a significant positive correlation between social networking usage and social adjustment and a negative association with other forms of adjustment, namely health, emotional and home. Regression analysis showed that state self-esteem negatively predicted home adjustment and health adjustment. Both state self-esteem and social self-esteem negatively predicted health adjustment. Conversely, social adjustment was positively predicted, while emotional adjustment was negatively predicted by social media engagement. The findings also revealed distinct patterns of adjustment and self-esteem based on gender and location differences in relation to social media engagement. The study concludes with a discussion of its theoretical and practical implications, along with methodological limitations.

Nowadays, product placements are commonly presented on mobile social media but related studies are rare. The main purpose of the study is to investigate the effects of content likeability, content credibility, and social media engagement on users’ acceptance of product placement in mobile social networks. The results of the online survey indicate that content likeability is an antecedent of social media engagement and content credibility; social media engagement has an influence on content credibility; and content likeability, content credibility, and social media engagement both directly affect user acceptance of product placement in mobile social networks. Furthermore, social media engagement has an interaction effect with content likeability on the content credibility of mobile social networks. The results of the multi-group analysis indicate that young adults show differences with middle-aged adults in the direct effect of content likeability on social media engagement and in the interaction effect of content credibility and social media engagement on the acceptance of product placement in mobile social networks. The implications for practitioners are discussed on the basis of the empirical findings.

研究目的在后疫情时期, 本地活动在重建关系和增加与当地社区的参与方面发挥着重要作用。本研究调查了潜在参与者对当地活动话题标签的使用如何促进社交媒体的参与, 进一步增强了他们参加当地活动的意愿。研究方法本研究采用了一种探索性的顺序混合方法。定性阶段采用了12次半结构化的深度访谈, 以探讨话题标签使用的动机, 并开发了用于测量话题标签使用和社交媒体参与的量表。定量阶段通过522份在线调查研究了动机与话题标签使用、社交媒体参与和行为意向之间的关系。研究发现在定性研究中, 话题标签用户的动机在当地活动背景下表现为四个主题：自我推广、搜索、总结和顺应。定量研究结果显示, 这些动机以不同方式影响主动和被动话题标签使用, 从而导致不同类型的社交媒体参与（即持续型、定制型和触发型参与）。所有社交媒体参与都能显著增强参加当地活动的意愿。研究创新本研究区分了主动和被动话题标签用户, 通过能力方法构想了话题标签使用下的社交媒体参与, 并为这些概念开发了测量工具。本研究强调了推动社交媒体参与的话题标签使用的重要性, 并为当地活动策划者提供了见解。

This research aims to investigate the impact of brand personality and brand psychological ownership on enhancing brands' social media engagement. An online survey was distributed to the entire research population via email through Bayburt University's Student Affairs. Furthermore, the survey link was shared in WhatsApp groups to increase participation. Data collected from 408 participants, including Bayburt University staff, current students, and alumni, between April and June 2023, were analyzed using SPSS 24.0. The findings indicate that the sincerity and competence dimensions of brand personality have a significant positive effect on the interest dimension of social media engagement. However, the excitement and ruggedness dimensions of brand personality do not have a significant effect on the interest dimension. Additionally, the excitement dimension of brand personality has a significant positive effect on the support dimension of social media engagement. In conclusion, brand psychological ownership has a significant positive effect on both the support and interest dimensions of brands' social media engagement.

Men’s cosmetic surgery rates are increasing globally. Existing literature suggests that social media engagement encourages women to undergo cosmetic surgery, yet the relationship between social media and cosmetic surgery for men remains underexamined. The aim of this study was therefore to explore if social media engagement impacted men’s interest in undergoing cosmetic surgery. Using an adapted version of the Passive and Active Use Measure to assess social media engagement, the relationship between social media engagement and cosmetic surgery consideration was explored. Among 311 American adult men (Mage = 37.7), passive social media engagement (e.g., viewing photos, browsing profiles) was found to have a small positive relationship with consideration of cosmetic surgery (p < .05, 95% CI [0.12, 0.49]). Conversely, Active Non-social media engagement (e.g., posting videos, tagging) and Active Social media engagement (e.g., posting statuses, commenting) did not predict cosmetic surgery consideration. These results demonstrate that the ways in which men use social media (rather than whether or not they use social media in general) determines their interest in cosmetic surgery. While social media engagement is a known correlate for appearance dissatisfaction in women, this study provides evidence that social media engagement is potentially also harmful to men’s body image. This preliminary research may contribute to informing best clinical practice for men experiencing body dissatisfaction. Namely, reducing passive social media use may alleviate men’s likelihood of pursing cosmetic surgery, in turn reducing their exposure to the physical and psychological risks associated with undergoing cosmetic surgery.

College students’ academic motivation, media engagement and fear of missing out