Abstract
The main purpose of this study is to examine the factors that are critical to create business value from business analytics (BA). Therefore, we conduct a meta-analysis of 125 firm-level studies spanning ten years of research from across 26 countries. We found evidence that the social factors of BA, such as human resources, management capabilities, and organizational culture show a greater impact on business value, whereas technical aspects play a minor role in enhancing firm performance. Through these findings, we contribute to the ongoing debate concerning BA business value by synthesizing and validating the findings of the body of knowledge.
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