Abstract
This chapter analyzes the case study of a feminist book distribution company Women in Distribution (WinD). WinD was established in late 1974 by three women (Helaine Harris, Cynthia Gair, and Lee Schwing), each with experience marketing and distributing lesbian-feminist materials. The story of WinD mirrors the growth in feminist publishing during the late 1970s and reinforces the power and influence of poetry, in particular, and of feminist writing more generally during the Women's Liberation Movement. WinD illuminates how feminist businesses negotiated feminist principles within a capitalist economy and demonstrates how feminist businesses experienced the increasingly neoliberal economy in the United States, naming it a threat to feminism and lesbian-feminism. Ultimately, feminist innovation and invention, embodied in the work of Gair, Harris, and Schwing, extended the economic engine of feminism.
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