What drives the development of digital rural life in China?

Abstract

Background and objectiveEmpowering rural life through digital technology reflects the collective aspirations of millions of farmers striving for a better quality of life. Ensuring that the benefits of digital advancements reach every corner of the population is a crucial and inevitable choice. To expedite the establishment of an inclusive digital life for all citizens, the Chinese government has exerted substantial efforts by positioning the development of digital villages as a national strategy. Through comprehensive initiatives in digital village construction, facilitating the extension of "Internet+" services such as education, healthcare, transportation, and entertainment to rural areas. 24-hour digital village libraries, smart health stations, intelligent homes, facial recognition payments, unmanned supermarkets, and a variety of digitized, networked, and intelligent lifestyle applications are increasingly prevalent in Chinese rural regions. The digital gap between urban and rural areas in China is gradually diminishing, and the ongoing evolution of rural digital lifestyles paints a picturesque picture of an enhanced rural life. This study endeavors to provide a meticulous analysis of the digital landscape in Chinese villages, seeking to unravel the intricacies behind the swift development of rural digital life. MethodsUsing the top 100 counties in China's 2020 Rural Life Digitization Index ranking as case studies, this research collected the necessary data through industry research reports and official statistical sources. To begin with, based on the Technology-Organization-Environment (TOE) analysis framework, variables such as digital infrastructure, government policy support, funds are put into utilization, digital economy level, and farmer digital literacy were identified. The fuzzy set qualitative comparative analysis (fsQCA) method was then employed to recognize the influencing factors of rural digital life and combinations of condition variables. Subsequently, utilizing the system dynamics methodology, the relationships between factors were analyzed, simulating changes in rural digital life development to gain a deeper understanding of the key elements affecting rural digital life. Sensitivity analysis was conducted to further reveal the extent of influence of these key elements on rural digital life. ResultsThe fuzzy set qualitative comparative analysis reveals that the evolution of rural digital life in China is a complex outcome influenced by the simultaneous interplay of multiple factors. It demonstrates a pattern of diverse combinations and parallel pathways encompassing various variables. Among these configurations, six paths stand out with the highest coverage. These six paths can be further classified into three modes of rural digital life development in China: environment-empowered type, organization-pushed type, and compound-driven type. Further dissection of causal combinations through a system dynamics model unveils that the progression of rural digital life is intricately linked to key factors such as information infrastructure, policy intensity, and digital learning and development. Over time, there is a discernible upward trajectory in the level of rural digital life, characterized by an accelerating pace of improvement. The influence of policy intensity on rural digital life surpasses that of information infrastructure and digital learning and development, indicating that policy intensity exerts the most significant impact overall. ConclusionThe evolution of rural digital life in China is a complex, long-term process propelled by a combination of multiple factors. China's experience demonstrates that achieving high-level development in rural digital life demands attention not only to the synergistic interplay of various factors but also a strategic focus on leveraging specific key elements. This entails skillfully integrating diverse factors and identifying pivotal areas to maximize the impact of relevant conditions to the greatest extent possible.