What do companies report for their corporate social responsibility practices on their corporate websites? Evidence from a global airline company

Abstract

Purpose This study aims to investigate what Turkish Airlines as a global airline company reports for corporate social responsibility (CSR) efforts on its corporate website by developing a framework assessing reports of airline companies’ CSR practices. Design/methodology/approach Content analysis was conducted on reports, documents and written policies published on the Turkish Airlines corporate website by the end of 2017. Findings The research findings suggest that Turkish Airlines publishes numerous reports highlighting their CSR activities. The study results show that Turkish Airlines reports its CSR activities through reports, documents and written policies. While the CSR reporting efforts deal with all CSR areas, the environmental dimension is the mostly emphasized area. Practical implications The study provides a model and data-driven analyzes for decision-makers and policymakers. Originality/value As one of the first study in the field, this research examines CSR reporting efforts in the airline industry via a new framework developed for airline companies.