Abstract
A popular commercial use of the Web is for busi-ness advertising. When companies set up their Websites, their first goal is usually to advertise the prod-ucts and services they offer. Applications of thiskind are called “shop-front” applications. MostWeb sites evolve from shop-front sites to providingsome elements of interactivity. Customers canreview products, send comments to the Web mas-ter, leave behind some demographic information,customize their user profiles, and so forth. Webapplications have historically progressed from thissimple interactive level to becoming full-fledgedordering systems. Activities such as customer sup-port, customer services and after-sales support areprimarily information-based and, therefore, theWeb can play a significant role. For a businessintending to serve its customers, the Web canreplace expensive 800-number help lines andpaper-based documents with interactive servicesand easily updateable online information. Theinvestment in hosting such services can save moneyand please customers at the same time [5].
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