Abstract
On the World Wide Web (WWW), an increasing number of new trading forms for brokerage of business transactions are emerging. Almost inevitably, central contactpoints on the WWW are being formed, so-called virtual marketplaces, where supply and demand meet. The organisation they require is carried out by a central operator, who offers his brokerage services on a business footing. The aim of this paper is the generation of practical components of a Management Information System (MIS) for such marketplaces that are only accessible online. To do this, the theoretical assumptions of virtual marketplaces are combined with a case study of a German internet-broker for used cars.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
