Abstract
This article presents the results of an interdisciplinary research work on the emergence and impact of virtual technologies on the valorization of cultural experience. After reviewing the literature on immersive museography and the concepts of immersion, interaction and social interaction within a cultural experience, we focus our analysis on the drivers of the users’ satisfaction through a three-step research path. Firstly, we realized a preliminary qualitative overview of users’ reactions to virtual environments in a series of selected cultural experiences. Secondly, we designed a model focusing on immersion and social interaction as the two potentially critical drivers of satisfaction. Thirdly, we realized a quantitative study of a project concerning an intangible cultural asset. The results of this study give evidence to the link between immersion and emotion and emphasize the essential mediating role of social interaction. These conclusions are consistent with present technological and market trends, concerning the integration of virtual reality and social networks.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
