Abstract

At the launch of his Cola drink the boss of the Virgin Group, Richard Branson, burst into New York’s Times Square astride a Second World War tank. At the Virgin Brides wedding service launch he donned a $10,000 white silk bridal gown. When introducing his mobile phone company in Australia he flew into the press conference hanging from a helicopter promising to save Australians from their money‐grabbing mobile contractors. For this wily UK entrepreneur, publicity stunts and, for that matter, brand extensions have become a way of life.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.