Abstract
In this paper, we examine whether frictions created by differences infirm boundaries affect the speed with which firms adopt new Information Technology. Using a rich dataset on organizational characteristics and Internet investment by over 100 firms in the insurance industry, we show that vertical integration in distribution has a significant impact on the speed with which insurers adopt consumer Internet applications that complement the existing distribution relationship. Vertical integration, however, has no effect on the adoption of tools thatenableelectroniccommunicationbetweenaninsureranditssalesforce.Furthermore, vertical integration has no affect on the adoption of Internet technologies,suchasbasicaccess,thatarenotusedindistribution. (JELD23,L14,M15)
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