Abstract
The article is devoted to the variability of the political discourse of British politicians based on the material of D. Cameron’s public statements. The definition of strategy, tactics of political discourse is given. The most frequently used tactics of D. Cameron’s strategy of retaining power are given, as well as lexical and stylistic means embodying these tactics. The author points out the variety of tactics used by the subject of the study, psychologically directed to the emotions of the addressee, describes the key features of each of them. The author identifies many cases of the use of information-interpretation strategy and the strategy of forming the emotional mood of the addressee, which are part of the strategies of retaining power.
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