Abstract
After fierce competition, Obama won the presidential race and was successfully elected as the first African-American President in US history. Unlike his predecessors, his success is primarily dependent on personal struggle rather than renowned family background or remarkable personal political experience and accomplishments; the change in US political environment reflected by the case is defined as “The Obama Phenomenon”. The Obama Phenomenon is the product of a variety of factors: The values of Individualism along with the philosophy of Pragmatism have built the macro-environment for it; Obama’s elite political background and his excellent personal strengths have laid the foundation for his success; the mistakes in domestic and foreign affairs made by the Bush Administration made the Republican Party lose popular support, which removed the obstacles to Obama’s success. This paper is to explore the reasons for Obama’s success so as to contribute to a better understanding of the changes in US society, in particular its political environment, excavate the impetus for the changes, and rationally predict its tendency.
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