Value-based framing in Russian propaganda on the example of the war against Ukraine and its consequences

Abstract

The paper discusses the issue of Russian propaganda and common value’s place in it. According to theoretical framework, the article is focused on framing in Kremlin’s rhetoric as a whole, since Kremlin is controlling the media. Value manipulation in 20st century is briefly discussed and follows by analysis of Kremlin rhetoric is on the example of the war in Ukraine, defining a number of value-based frames used to shape the public opinion and examining them. The paper also addresses the possible consequences of such rhetoric and the analysis leads to the conclusion that Russia are appealing to common values in its propaganda and is hereby threatening these values both domestically and internationally, and hiding unlawful nature of its politics.