UTILIZATION PATTERN OF ICT TOOLS AMONG POTATO GROWERS TO FACILITATE APPROPRIATE AGRICULTURAL PRACTICES

Abstract

In the heartland of Banaskantha, Gujarat, a digital revolution is quietly unfolding as potato growers embrace the transformative power of ICT tools, paving the way for enhanced agricultural practices and a promising future in farming. The study highlights the promising role of Information and Communication Technology (ICT) tools in enhancing agricultural practices for potato growers. The study was purposively conducted in the potato-growing region, comprising 150 respondents. Out of 9 independent variables six were significant. Education and Landholding were significant at a 1% level, where p=0.002 and p =0.005, respectively. Attitude towards ICT was significant at a 5% level, and Extension participation, Laggard, and Debt were significant at a 10% level. There was no severe multicollinearity issue. Creating a favourable atmosphere for ICT tool acceptance among potato growers can significantly improve agricultural practices. Using ICT technologies in potato farming has enormous promise for sustainable and efficient agricultural practices, resulting in higher yields and improved farmer livelihoods. Most farmers used ICT tools for weather information, Market information, Various Govt. Schemes, Latest Package of Practice and Disease and Pest Management.