Abstract
The gastronomic offer and restaurant service have always played a very important role in the branding of hotel facilities. The subject of the research refers to the Divčibare hotel (Maljen mountain, R. Serbia). The goal and task of this study is to examine the attitudes and opinions of hotel guests how service and culinary choices can affect respondents' satisfaction and guest loyalty. The survey was conducted in September 2022 on a sample of 250 respondents. Methods used in paper to obtain research answers are: descriptive statistical analysis, Mann Whitney test, arithmetic mean and standard deviation, reliability analysis, Cronbach's Alpha coefficient, Correlation analysis and Pearson's coefficient. Based on conducted research, respondents indicated that hotel gastronomic offer, loyalty, satisfaction and services provided, can greatly affect the branding of the Divčibare hotel.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
