Abstract
This paper presents the outcomes of part of a multi-year research project undertaken by the authors to develop quantitative and qualitative urban planning and design guidelines for the planning of new towns in Israel. In particular, it explores and reports on the application of a relatively unknown approach in the urban design literature, called conjoint analysis, to elicit residential preferences. The outcomes of conjoint experiments can be used to formulate implications for urban design. The principles underlying this approach are outlined, and the results are reported.
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