Users' Perception of Vehicles Assembled in Cambodia and Driving Factors for Preferences

ABSTRACTShelf assortment refers to the short‐term unavailability of any item of a retailer's goods. Retailers make major efforts to minimize the number of products that are reduced in the shelf and/or are not available to buy. Drawing on Social Identity Theory and Self‐Determination Theory, the authors conducted three experiments manipulating a full assortment (0% of items missing) with an assortment where 40% of the facings is empty—dual condition. We hypothesize a mediated‐moderated framework that out‐of‐stock boosts social inference (mediator, in Study 2), which in turn affects consumers' perception of quality, price, and purchase intention, depending on the levels of locus of causality, ranging from external versus internal (moderator, in Study 3). Experiment 1 uses 98 individuals and food and beverage products (the stimulus with 0% out of stock, vs. stimulus with 40% out of stock.). Experiment 2 has 108 consumers deciding about the quantity using candy (with vs. without stock). Experiment 3 uses 181 consumers in a field store study deciding about cold showers (Saturdays with the presentation of products with 0% missing vs. with 40% missing). All these products are not consumer's primary target at that time, reflecting a non‐target product. First, the findings suggest that high levels of shelf assortment of non‐target products have effects on consumers' perception of low price and service quality. Second, locus of causality moderates the main effect of shelf assortment. When there is an internal (vs. external) locus of causality, the purchase intention is higher. Third, social inference fully mediates the relationship between it and purchase intention.

This research aims to examine the influence of price perception, quality perception and product design on repurchase intention with value perception as a mediating variable. The research method used is quantitative with a descriptive verification approach. Researchers use non-probability sampling techniques, namely sampling techniques that do not provide opportunities or opportunities for each member of the population to be selected as a sample. This study selected a sample of 100 people. The tool used to analyze the data in this research is SmartPLS 4. The research results show that (1) price perception has a positive effect on value perception, (2) perception has no positive effect on value perception, (3) product design has a positive effect on value perception, (4) price perception has a positive effect on repurchase interest, (5) quality perception has no positive effect on repurchase interest (6) product design has no positive effect on repurchase interest (7) value perception has a positive effect on repurchase intention, (8 ) price perception has a positive effect on repurchase interest through perceived value, (9) Quality perception does not have a positive effect on repurchase interest through value perception, (10) Product design has a positive effect on repurchase interest through value perception.

This study examines the effects of restaurant attributes on customers' perceptions of price and brand reputation. Four restaurant attributes were used to represent restaurant quality. Multiple regression was conducted to measure the relationships between the four restaurant attributes and price and brand reputation. Further, an independent T-test was used to compare differences between perceptions of locals and tourists with regard to restaurant quality under two categories (price and brand reputation) after they selected a restaurant. Results of this study revealed that residency did not have a significant impact on customers' perceptions of price or brand reputation, whereas restaurant attributes did have an impact. Taste was a predictor of perceived price, whereas service and atmosphere were predictors of brand reputation. In addition, comparison of restaurant attributes between locals and tourists showed that sanitation and service were significantly different in accordance with price and atmosphere, whereas taste and service were significantly different in accordance with brand reputation. Locals showed higher means for each restaurant attribute compared to tourists.

The research aims to the effect of experience of shopping and perceived of price on perceived of quality and perceived of value in the shopping center in Mall Paragon Solo, central Java, Indonesia. The collecting data was questionnaires and observations. The sampling was used an accidental sampling of nonprobability sampling technique. The analysis of data using regression. The results of research were (1) the experience of shopping has a negative effect and insignificant on perception of quality, (2) the perception of prices has a negative effect and insignificant on perception the quality, (3) the experience of shopping has a positive effect and significant on perception of value, and (4) the perception of prices has a positive effect and significant impact on perception of value as well as (5) the perception of quality has a negative effect and insignificant on perception of value.

<p>The research aims to the effect of experience of shopping and perceived of price on perceived of quality and perceived of value in the shopping center in Mall Paragon Solo, central Java, Indonesia. The collecting data was questionnaires and observations. The sampling was used an accidental sampling of nonprobability sampling technique. The analysis of data using regression. The results of research were (1) the experience of shopping has a negative effect and insignificant on perception of quality, (2) the perception of prices has a negative effect and insignificant on perception the quality, (3) the experience of shopping has a positive effect and significant on perception of value, and (4) the perception of prices has a positive effect and significant impact on perception of value as well as (5) the perception of quality has a negative effect and insignificant on perception of value.</p>

Even well designed, defect-free products can fail if they do not fit consumers’ perceptions of high quality or if appropriate follow-up service is unavailable. Poor however is that some products that command high customer favourable perception with high turnover do not always turn out to be profitable. The objective of the study, therefore, is to ascertain the impact of after-sales services on consumers’ perception of quality and corporate turnover and profitability. One hundred and twenty (120) consumer and vendor (manufacturers) respondents from each of the major commercial cities of the five (5) states of South East Nigeria were conveniently selected for study. Data generated from the respondents using a set of questionnaire, were analyzed using statistical tools. The results showed, among others, that after-sales services impact positively on consumers’ perception of quality loyalty, however little on turnover and corporate profitability. Based on the findings of the study, the research concludes that there is still room for growth in after sales services and customer loyalty management as many marketers and product managers, especially in household appliances market, have not fully grasped and made use of the whole potential of after-sales service and the strategic importance of the management of customer loyalty for corporate profitability given the inputs of after sales services. The research thus, recommends, among others, that firms should ensure that customer service is an integral part of the product offering, to be subjected to the same quality standards as the production process, adopt good pricing strategy and monitor customer behaviour for profit maximization among others.

This study aims to analyze the influence of product quality, brand image, and price perception on consumer purchasing decisions for PT. Indofood products in Bengkulu City. Indofood, as one of Indonesia’s largest food manufacturers, faces intense market competition that requires a strong understanding of consumer behavior. Product quality, brand image, and price perception are key factors that shape consumer trust, preferences, and purchasing decisions. Using a quantitative approach with a survey method, questionnaires were distributed to 106 consumers who had purchased Indofood products in Bengkulu City. The collected data were analyzed using multiple linear regression through SPSS version 25.0 to examine the partial and simultaneous effects of the three variables on purchasing decisions. The results of the study show that product quality, brand image, and price perception each have a positive influence on consumer purchasing decisions. This indicates that when consumers perceive a product as high quality, view the brand as strong and trustworthy, and consider the price as fair relative to the benefits received, they are more likely to make a purchase. Overall, this study demonstrates that purchasing decisions are not determined by a single factor but rather by the combined influence of product quality, brand reputation, and perceived value of price. These findings suggest that PT. Indofood should consistently maintain the quality of its products, strengthen its brand image through effective communication strategies, and set prices that reflect both consumer value perceptions and market competitiveness to sustain its position as a leading brand in the food industry.

PurposeTo build long-term relationships and gain a competitive edge, marketers need to provide customers with unique and distinct experiences that they cannot find in other companies. According to the literature, after-sales service helps to achieve these goals. By modeling the linkages between after-sales service, service quality, customer attitude and purchase intention, this study aims to understand how customers perceive after-sales service in decision-making in kitchen appliance industry.Design/methodology/approachThrough purposive sampling, 324 respondents, primarily female, answered a structured questionnaire about their perception of after-sales service for kitchen appliance products. Previously well-established, validated scale measures from the extant literature were used. The responses were gathered using a seven-point Likert scale.FindingsAccording to the findings, after-sales service quality is vital in kitchen appliance buying decisions. Accordingly, the higher the quality of service perceived by the customer, the more favorable the brand's attitude and purchase intention will be. Additionally, brand reputation was found to be an essential moderator between customer attitude and purchase intention, suggesting that the reputation of the kitchen appliance brand plays a positive and significant role in consumers’ purchase intentions.Originality/valueIt is well known that after-sales service plays a crucial role in current business scenarios, but empirical research on kitchen appliances has been scarce. This study aims to fill a void in the existing literature by investigating the relationships between after-sales service, after-sales service quality, customer attitude and purchase intention in the domain of kitchen appliances.

PurposeThe purpose of this paper is to know if the loyalty of online purchasing is determined by the final perceptions of product quality and brand reputation in the online community of lingerie customers.Design/methodology/approachThe authors used an exploratory model which aspects in previous studies have evaluated satisfaction, loyalty and trust in electronic shopping, in order to examine whether the customer’s perception of the quality and innovation of the final product sold through e-commerce and reputation in the examined was made “Virtual Community” are key factors in creating loyalty. The sample was obtained from a lingerie company which sells its products in Europe in the website leonisa.com, the data were analysed with the software SmartPLS, validating the proposed relationships between customer perceptions on the purchased product and loyalty to the brand.FindingsThe results demonstrate theoretical conceptions regarding product characteristics (Quality, Innovation and Satisfaction), and constructs brand (Virtual Community, Reputation and Trust).Research limitations/implicationsThis paper presents a case study for a specific brand as exploratory research in the lingerie industry, this must be validated with this type of product for other companies.Practical implicationsThis research has elements of support for management, companies will turn attention to the satisfaction of consumers and to maintain goods levels of reputation in the virtual community.Social implicationsThis research shows a real case of the correct implementation of brand strategy, detailing how customers are valued and therefore provides valuable information for customers and companies.Originality/valueThis exploratory study provides a new analysis of product quality factors that were not directly related to the loyalty of electronic purchasing, also, it allows the fashion industry to have elements of support for management and quality control, and that hypotheses relating to the product quality and loyalty in the electronic shopping is confirmed.

Do website features matter in an online gamification context? Focusing on the mediating roles of user experience and attitude

PurposeThis study aims to identify and examine the effect of brand reputation on brand advocacy by evaluating the mediating effect of emotional attachment. The study also tests the relationships by appraising the moderating effect of experience and price perception. The research model is also assessed across the two brand types (hedonic brands and utilitarian brands).Design/methodology/approachOverall, 426 valid questionnaires were collected through an online survey. To test the proposed hypotheses, structural equation modeling was used.FindingsThe results mainly support the model by confirming that brand reputation is positively related to emotional attachment. The brand reputation also has an indirect effect on brand advocacy through emotional attachment. The findings of the study reveal a positive relationship between emotional attachment and brand advocacy. Both moderators applied were found to reinforce the relationships. The results also show the different outcomes for the two brand types.Originality/valueThis research contributes to the literature by introducing and assessing a research model that displays the path in which a brand reputation significantly affects advocacy for a brand through emotional attachment. Two moderators are involved in this path. Corresponding to the research model, an assessment of hedonic and utilitarian brands is also performed.

This study highlights Bajawa Coffee Shop in Bekasi as the main subject in examining the factors that influence customer loyalty. This study aims to analyze the effect of service quality and price perception on customer loyalty, with customer satisfaction as a mediating variable. Service quality refers to the extent to which the service provided is able to meet customer expectations, while price perception is the customer's assessment of the economic value of the product or service received, which is influenced by costs, market demand, and business strategy. Customer satisfaction is a subjective evaluation of the experience of using a service, which reflects how well customer expectations are met by actual performance. This satisfaction plays an important role in building long-term relationships between customers and companies, and has a major impact on loyalty, brand reputation, and business sustainability. Customer loyalty itself is defined as a commitment to continue choosing and recommending a particular product or service, despite offers from competitors. In the context of increasingly tight competition in the cafe industry and the increasing trend of coffee consumption, understanding the factors that shape loyalty is very important. This study uses service quality and price perception as independent variables, customer satisfaction as a mediating variable, and customer loyalty as a dependent variable. The results of this study are expected to contribute to the development of more effective business strategies in retaining customers at the Bajawa Bekasi Coffee Shop.

How buyers' perceptions of value are influenced by the purchase environment has become an increasingly important question for business researchers and practitioners. Framing—the use of frames of reference within the purchase environment to influence buyers' perceptions of price and value—has been examined extensively by researchers over the past 15 years. There is a need to integrate these research advances into managerial literature, thought, and practice. This article provides managers with a review of those research findings and some recommendations relating to management practice.

Randomized trials have shown that patient decision aids can modify users' preferred healthcare options, but research has yet to identify the attributes embedded in these tools that cause preferences to shift. The aim of this study was to investigate people's preferences as they used decision aids for 5 health decisions and, for each of the following: 1) determine if using the interactive Option Grid led to a pre-post shift in preferences; 2) determine which frequently asked questions (FAQs) led to preference shifts; 3) determine the FAQs that were rated as the most important as users compared options. Interactive Option Grid decision aids enable users to view attributes of available treatment or screening options, rate their importance, and specify their preferred options before and after decision aid use. The McNemar-Bowker paired test was used to compare stated pre-post preferences. Multinomial logistic regressions were conducted to investigate possible associations between covariates and preference shifts. Overall, 626 users completed the 5 most-used tools: 1) Amniocentesis test: yes or no? ( n = 73); 2) Angina: treatment options ( n = 88); 3) Breast cancer: surgical options ( n = 265); 4) Prostate Specific Antigen (PSA) test: yes or no? ( n = 82); 5) Statins for heart disease risk: yes or no? ( n = 118). The breast cancer, PSA, and statins Option Grid decision aids generated significant preference shifts. Generally, users shifted their preference when presented with the description of the available treatment options, and the risk associated with each option. The use of decision aids for some, but not all health decisions, was accompanied by a shift in user preferences. Users typically valued information associated with risks, and chose more risk averse options after completing the interactive tool.

Recommender systems easily face the issue of user preference shifts. User representations will become out-of-date and lead to inappropriate recommendations if user preference has shifted over time. To solve the issue, existing work focuses on learning robust representations or predicting the shifting pattern. There lacks a comprehensive view to discover the underlying reasons for user preference shifts. To understand the preference shift, we abstract a causal graph to describe the generation procedure of user interaction sequences. Assuming user preference is stable within a short period, we abstract the interaction sequence as a set of chronological environments. From the causal graph, we find that the changes of some unobserved factors (e.g., becoming pregnant) cause preference shifts between environments. Besides, the fine-grained user preference over item categories sparsely affects the interactions with different items. Inspired by the causal graph, our key considerations to handle preference shifts lie in modeling the interaction generation procedure by: (1) capturing the preference shifts across environments for accurate preference prediction and (2) disentangling the sparse influence from user preference to interactions for accurate effect estimation of preference. To this end, we propose a Causal Disentangled Recommendation (CDR) framework, which captures preference shifts via a temporal variational autoencoder and learns the sparse influence from multiple environments. Specifically, an encoder is adopted to infer the unobserved factors from user interactions while a decoder is to model the interaction generation process. Besides, we introduce two learnable matrices to disentangle the sparse influence from user preference to interactions. Last, we devise a multi-objective loss to optimize CDR. Extensive experiments on three datasets show the superiority of CDR in enhancing the generalization ability under user preference shifts.