Abstract
While the importance of Corporate Sociable Responsibility (CSR) has been widely acknowledged, research on how to guide a company in evaluating and improving its CSR performance is relatively under-explored. This paper adopts the predominant framework from the United Nations (UN) and proposes a refined CSR model by using a hybrid multiple criteria decision-making (MCDM) approach. The proposed approach is expected to mitigate the potential information asymmetry issue that might deteriorate the CSR performance of a company. To illustrate the hybrid approach, this study analyzes the CSR performance of four publicly listed information technology (IT) manufacturing companies with the participation of senior domain experts, by using the proposed approach. The CSR performance ranking results are consistent by using various experiments, which is similar to the annual CSR contest held by a prominent organization from Taiwan in 2019. In addition, we illustrate how to apply this refined model to gain managerial insights and pursue sustainable CSR improvement with a priority.
Highlights
In recent years, Corporate Social Responsibility (CSR) has gained increasing awareness among global investors
Some additional information was retrieved as supplementary information
Some additional information was retrieved as supplementary information for the experts to provide their grading
Summary
Corporate Social Responsibility (CSR) has gained increasing awareness among global investors. The TBL raises a triple challenge to the economic prosperity, environmental quality, and social equity of contemporary businesses. A decent corporate should confront and tackle the problems in the three aspects. Aside from making profits, corporations are responsible for non-financial aspects, such as environment protection, social welfare, corporate governance, employee care, product liability, and so on [2]. Carroll and Buchholtz [3] suggested the framework of a four-layer CSR pyramid over time. Some other researchers, such as Costa and Menichini [4] have applied a balanced scorecard (BSC) approach that involves various indicators.
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