Abstract
The introduction of a large-scale image processing system at United Services Automobile Association (USAA) required both external and internal partnerships. The USAA-IBM external partnership demonstrates how the traditional arms-length relationship between a vendor and a customer evolved into a close relationship of mutual benefit with blurred boundaries between buyer and seller. Two internal partnerships, one within USAA and the other within IBM, illustrate the importance of external partnerships in making an external partnership successful. This paper discusses the mosaic of relationships and the squiggly lines of responsibility that characterized the internal and external partnerships from the perspective of senior information systems management. The article also provides conceptual frameworks that help in generalizing form the partnership arrangements within USAA's environments to those of other organizations.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
